Senior Digital Marketing Specialist - B2B /

Industrial About Us:

Toyota Material Handling Solutions (TMHS) has been serving the material handling needs of the Los Angeles area since 1973. We are the #1 provider of forklifts and logistics solutions in LA County, partnering with some of the largest ports, warehouses, and distribution centers in the nation. Our culture of kaizen (continuous improvement) drives us to always seek a better way — for our customers, our community, and our team.

The Role:

TMHS is looking for a hands-on Senior Digital Marketing Specialist who can turn digital marketing, CRM data, and analytics into measurable sales opportunities. This is an individual-contributor role for someone who enjoys doing the work—not simply directing it. You will personally build campaigns, dashboards, reports, content, and CRM improvements while partnering closely with Sales and other departments.

What You'll Do:

• Develop and execute SEO and paid advertising (Google Ads, LinkedIn Ads) campaigns.
• Monitor, analyze, and report on marketing performance using Google Analytics (GA4).
• Manage and upgrade customer data within Microsoft Dynamics CRM; create dashboards and reports to support sales.
• Create digital content: website copy, newsletters, blog posts, videos, sales collateral, and social media.
• Support lead distribution, tracking, and conversion reporting in alignment with sales team goals.
• Conduct customer satisfaction surveys and prepare monthly insights reports.

What We're Looking For:

• 3-5 years of B2B digital marketing experience, ideally in industrial, logistics, or manufacturing sectors .
• Experience with Artificial Intelligence (AI) Marketing applications.
• Strong skills in Google Ads, SEO/SEM, and Google Analytics (GA4). Working knowledge of Google Analytics and the ability to interpret performance data and turn it into useful business recommendations.
• Experience with CRM dashboards and reporting (Microsoft Dynamics, Salesforce, or HubSpot).
• Proficiency in Microsoft Office 365 (Excel, Word, PowerPoint).
• Excellent writing and communication skills, with the ability to create clear, engaging business-to-business content.
• Self-directed, organized, analytical, and comfortable managing multiple projects and priorities.

Education :

• Bachelor's degree in Marketing, Business, Communications, or a related field preferred; equivalent relevant experience will be considered. You'll Be a Strong Fit If You…
• Like being both strategic and hands-on—you can recommend the approach and then personally execute it.
• Enjoy using data to understand what is working, what is not, and what should change next.
• Are comfortable moving between Google Ads, analytics, SEO, CRM reporting, database work, and content creation.
• Can work independently while collaborating effectively with Sales and other departments.
• Look for ways to improve systems and processes rather than simply maintaining the status quo.

Why Join TMHS:

Stability:

Toyota brand + 50 years as a market leader.

Growth:

Opportunity to expand your skills across B2B digital and industrial marketing.

Impact:

Directly support sales that power global logistics and supply chains.

Culture:

A collaborative team driven by kaizen — continuous improvement.

Details:

Hours :

8:00 am - 5:00 pm, Monday - Friday

Location :

Onsite, Santa Fe Springs, CA Job Type:

Full-time Pay:

$90,000.00 - $100,000.00 per year

Benefits:

401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Referral program Vision insurance

Education:

Bachelor's (Required)

Experience:

Hands-on Digital Marketing:

3 years (Required)

AI:

1 year (Preferred) B2B marketing: 1 year (Preferred)

Work Location:

In person