Digital Advertising / Marketing

Job Title:

Digital Advertising/Marketing Location:

Union City, CA Summary:

The Digital Marketing Specialist will be responsible for developing, executing and optimizing advertising and marketing campaigns across multiple channels (social media, Google Ads, print, etc.) to boost brand awareness and develop sales leads in our B2B environment. Essential Duties and Responsibilities (including but not limited to):

• Develop and execute comprehensive advertising strategies aligned with company goals and target audience demographics
• Run advertising campaigns on digital platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.) and traditional media (i.e. print, radio, etc.)
• Collaborate with creative teams to develop compelling ad creatives, visual and messaging that align with brand guidelines
• Develop audience appropriate content that will help us to leverage our paid media spend. Content to include the likes of blog entries, paid posts, white papers but we are also open to you developing other content for other media as you see fit.
• Monitor campaign performance metrics and KPIs, making data-driven adjustments to maximize reach and engagement
• Manage advertising budgets and provide regular, in-depth reports to stakeholders, highlighting insights and opportunities for improvement
• Implementing and operationalizing a new ecommerce platform and process.
• You will work closely with management as well as the sales team in order to ensure to ensure that digital marketing aligns with sales objectives and facilitates positive outcomes for the sales team.
• Keep up with industry trends, emerging platforms and competitor activities to stay ahead in the market
• Duties, responsibilities and activities may change at any time with or without notice by management

Skills/Knowledge Required:

• Proven expertise with digital and traditional advertising platforms (i.e. Google Ads, Facebook/Instagram Ads, LinkedIn, etc.)
• Proven experience in developing digital marketing campaigns with a history of innovation and results. You will be comfortable with all facets of SEO, SEM, all terminology and its impact on the direction and success of campaigns.
• Proven experience in ecommerce, ideally having set yup a new ecommerce channel, implementing payment platform(s) and integrating with warehousing/ERP systems.
• Experience with email marketing in a B2B sales environment.
• Proven experience leveraging all areas of digital marketing. While we are currently leaning towards paid media you should have a diverse background in digital marketing in order to provide the strategic leadership that this role demands.
• Strong analytical skills with the ability to interpret data and draw actionable insights
• Excellent written and verbal communication for creating ad copy and internal reporting
• Knowledge of fasteners industry is a plus

Experience/Education Required:

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Minimum 3 years experience in advertising, media planning, or related field
• Relevant certifications (i.e., Google Ads Certification)
• Experience with SQL or CRM tools
• Knowledge of SEO principlesThis job description is not intended to be all-inclusive.

Employee may perform other duties as needed to meet the ongoing needs of the organization.

Budgeted Salary Range:

$75k - $80k Depending On Experience