Required experience

• 8+ years of hands-on experience in SFMC, with deep knowledge of Journey Builder, ABM tools like Demandbase, AMPscript, SQL, and cross-channel campaign execution.

Preferred certifications:

• Salesforce Marketing Cloud certifications are a plus.

Required Qualifications:

• Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment.
• Self-starter mindset with a strong bias for execution and continuous optimization.

Preferred Qualifications:

• Experience with business messaging platforms and integration of chat automation into broader marketing workflows.
• Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics.
• Comfortable operating within a high-performing, fast-moving growth marketing team.
• Join our nimble, passionate Automation & Delivery team and help build the future of business messaging and marketing automation—where data, creativity, and precision execution come together to power the customer journey

Required Technical Skills:

• Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
• Experience with Event tools like Splash or Rainfocus, Zoom, and dynamic content tools like Movable Ink and highspot.
• Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms. Familiarity with measurement and attribution platforms like Tableau.
• Hands-on experience across Salesforce Marketing Cloud and Salesforce Data Cloud, including Journey Builder and Automation Studio.
• Experience with an ABM platform such as Demandbase.
• Strong analytical skills, including SQL-based segmentation and campaign performance analysisPreferred Technical Skills
• Multi-channel marketing experience, including email, and managing complex customer journeys.
• Event marketing and event platform experience (Splash, RainFocus, Zoom).
• Adaptability in a highly dynamic environment where requirements and priorities shift frequently.

Job overview:

• We're looking for a hands-on, detail-oriented Marketing Automation Specialist with 8+ years of experience to join our Automation & Delivery team.

In this role, you'll help drive last-mile campaign delivery by building personalized and scalable experiences across email, messaging, and web touchpoints. You'll own technical execution in Salesforce Marketing Cloud (SFMC), including journey building, automation and end-to-end execution.

• You'll work across integrated channels—from email to messaging and splash/webinar pages—delivering real-time content, dynamic data integrations, and seamless user journeys.

You must be technically fluent, operationally excellent, and passionate about translating marketing strategy into real-world execution.

Key Responsibilities:

• Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, Content Builder and ABM tools like Demandbase/6sense
• Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS).
• Manage and deploy Splash pages for webinars, events, and landing page experiences.
• Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms.
• Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution.
• Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments.
• Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns.
• Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery.
• Ensure compliance with data governance, tagging standards, and campaign QA best practices.
• Build, QA, and launch campaign journeys and automations in SFMC across email, messaging, and web touchpoints.
• Set up audiences, data extensions, and dynamic personalization logic; run SQL queries for segmentation and reporting.
• Deploy and maintain splash, webinar, and landing pages, plus associated forms and tagging.
• Partner with MarTech, Analytics, and Creative to turn marketing requirements into executable technical specs.
• Attend regular team stand-ups, share status, and bring forward process and tooling improvements.
• Only those lawfully authorized to work in the designated country associated with the position will be considered.
• Please note that all Position start dates and duration are estimates and may be reduced or lengthened based upon a client's business needs and requirements.

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