A Marketing Communications Specialist describes and promotes an organization and its products including graphics, product collateral, logos, or other promotional products. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Works with outside vendors/agencies for design and execution of advertising campaigns, trade show exhibitions, mail campaigns, and seminars.
Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
DEPARTMENT
13010000 - COTA-DEAN'S
OFFICE CLASSIFICATION TITLE
OPS Time-Limited
CLASSIFICATION MINIMUM REQUIREMENTS
High school diploma or equivalent Evidence of experience with communications, marketing, social media (proficiency with Instagram necessary), basic smart phone photography/videography, or related field.
JOB DESCRIPTION
Responsibilities will include but not limited to: Coordinate with the Strategic Events Manager on marketing and communication projects for Creative B and other research activities. Conceptualize and develop content around Creative B college events by capturing photo and video for marketing efforts.
This includes:
behind-the-scenes work leading up to the event, day-of event footage/photography, and ideating and drafting ready-to-post materials (e.g., Instagram Reels) for social media. Responsible for drafting and scheduling posts for various COTA social media platforms, such as Facebook, Twitter, Instagram, LinkedIn. Assist with audience feedback surveys and analytics related to Creative B and research events. Assist with writing, editing, designing, and distributing content for publications, press releases, email newsletters, and other marketing materials that communicate the organization's events, research, and programs. Ensure that all communications and marketing materials align with brand standards for the college and the University of Florida. Use project management software, such as Microsoft Teams, to plan content, track work, and collaborate with communications partners. Average of 10-15 hours per week with slightly more or less time required weekly depending on needs.
EXPECTED SALARY
$17-$22 an hour
LOCATION
In office at the UF Main Campus in Gainesville, FL, and required in-person attendance at various events in Gainesville, Florida.
PREFERRED
COURSEWORK
AND/OR EXPERIENCE IN COMMUNICATIONS, MARKETING COMMUNICATIONS, WRITING OR RELATED AREAS. EXPERIENCE WITH VIDEOGRAPHY/PHOTOGRAPHY, INCLUDING VIDEO PRODUCTION FOR YOUTUBE AND/OR VIMEO.
(EXPERIENCE
CAN RANGE FROM SMART PHONE TO SLR CAMERA.
)
EXPERIENCE WITH GRAPHIC DESIGN AND/OR USE OF THE ADOBE CREATIVE SUITE. EXCELLENT COPYWRITING SKILLS. EXPERIENCE IN CREATING ENGAGING CONTENT FOR VARIOUS INFORMATION CHANNELS AND DISPARATE AUDIENCES.
(E.G.:
UNDERSTANDS THE DIFFERENCE BETWEEN AUDIENCE DEMOGRAPHICS ON INSTAGRAM AND FACEBOOK AND KNOWS HOW TO COMMUNICATE WITH EACH OF THEM EFFECTIVELY.
)
SPECIAL INSTRUCTIONS TO APPLICANTS
Applications must be submitted via the University of Florida's online application system. Online applications must include the following: (1) cover letter; (2) resume; (3) work samples, such as social media posts, writing samples, videography, photography, graphic visuals, print specific designs, etc.; (4) names and contact information of three professional references. The Search Committee may request additional materials at a later time. To ensure consideration, all application documents must be submitted by 11:59 pm on August 21, 2026. If an accommodation due to a disability is needed to apply for this position, please call +1 (352) 392- 2477 or the Florida Relay System at +1 (800) 955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. Searches are conducted in accordance with Florida's Sunshine Law. This is a time-limited position.
HEALTH ASSESSMENT REQUIRED
No
ABOUT COTA AND THE UNIVERSITY OF FLORIDA THE COLLEGE OF THE ARTS
The mission of the College of the Arts is to be a transformative community, responding to and generating paradigmatic shifts in the arts and beyond. We achieve the university's mission by training professionals and educating students as artists and scholars, while developing their capacities for critical study, creative practice, and provocation. The College offers baccalaureate, masters, and doctoral degrees. Approximately 1,700 students are pursuing majors in degrees offered by the College of the Arts under the direction of 130 faculty members in its three accredited schools— the School of Art + Art History, the School of Music, and the School of Theatre + Dance, and in the Center for Arts in Medicine, the Digital Worlds Institute, and the Center for Arts, Migration, and Entrepreneurship. In addition, the college comprises the University Galleries, and the University level of the New World School of the Arts in Miami.
THE UNIVERSITY OF FLORIDA
The University of Florida is a comprehensive learning institution built on a land grant foundation, ranked one of the top five best public universities in the nation in U.S. News & World Report. We are The Gator Nation, a diverse community dedicated to excellence in education and research and shaping a better future for Florida, the nation and the world. Our mission is to enable our students to lead and influence the next generation and beyond for economic, cultural and societal benefit. UF is a graduate research institution with more than 50,000 students and membership in the prestigious Association of American Universities. Gainesville, which is consistently ranked as one of the nation's most livable cities, is located midway between the Gulf of Mexico and the Atlantic Ocean. Together, the University and the community comprise the educational, medical and cultural center of North Central Florida, with outstanding resources such as the University of Florida Performing Arts (Phillips Center for the Performing Arts, the Squitieri Studio Theatre, the Baughman Center, University Auditorium), the Harn Museum of Art, the Florida Museum of Natural History and in the community, the Hippodrome State Theatre and Dance Alive National Ballet.
