Marketing Analytics & SEO Specialist Fire Neural Network (FNN) Gainesville, FL Job Details Full-time 2 hours ago Benefits Health savings account Health insurance Dental insurance Flexible spending account Paid time off Parental leave Vision insurance Professional development assistance Life insurance Referral program Qualifications Audience analysis SEO traffic analysis reports Teamwork Data analysis reporting Marketing Media performance reporting Writing skills Marketing company internal data Social media data Data summary reports Key Performance Indicators Analysis skills Bachelor's degree Attention to detail Media data analysis Data-driven problem-solving Marketing analytics Analytical thinking Business Email marketing analysis SEO content performance reports Campaign performance reporting Full Job Description Overview The Marketing Analytics & SEO Specialist will be a full-time, in-person position based in Gainesville, FL, responsible for leading the analysis, optimization, and reporting of marketing performance initiatives. This role is responsible for transforming marketing data into actionable insights, improving digital visibility through SEO and content optimization, and supporting strategic decision-making across marketing initiatives. The ideal candidate has experience in marketing analytics, SEO, and digital performance optimization, with the ability to independently manage reporting processes, identify opportunities for improvement, and collaborate with the marketing team to drive measurable results. Responsibilities Marketing Analytics & Performance Reporting Own the tracking, analysis, and reporting of marketing performance across website, email, social media, and campaign initiatives. Develop and maintain recurring marketing reports to monitor key performance indicators (KPIs). Analyze marketing data, audience behavior, and campaign results to identify trends, opportunities, and areas for improvement. Translate performance insights into actionable recommendations that support marketing strategy and business goals. Evaluate the effectiveness of marketing initiatives and recommend improvements based on data-driven insights. SEO & Content Optimization Manage SEO initiatives, including keyword research, on-page optimization, content improvements, and search visibility efforts. Monitor organic search performance and identify opportunities to improve website traffic, rankings, and user engagement. Conduct SEO audits and provide recommendations to improve website structure, content quality, and discoverability. Collaborate with the marketing team to optimize web pages, blogs, and other digital content based on performance data. Track SEO performance metrics and communicate progress, insights, and recommendations. Marketing Operations & Process Improvement Manage marketing analytics workflows, reporting processes, and performance tracking systems. Ensure marketing data is accurate, organized, and effectively used to support decision-making. Establish best practices for measurement, reporting, and optimization across marketing initiatives. Research and recommend tools, platforms, and processes that improve marketing efficiency and performance. Collaboration & Strategic Support Collaborate with the Marketing & Sales team to support content strategy, campaign planning, and growth initiatives. Provide insights that help guide marketing priorities and resource allocation. Communicate findings clearly through reports, presentations, and performance summaries. Stay up-to-date on marketing analytics trends, SEO best practices, and emerging digital marketing tools. Requirements Minimum Education Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field. Work Experience 1-3 years of experience in marketing analytics, digital marketing, SEO, content optimization, or a related role. Experience analyzing marketing performance data and developing reports to track key performance indicators (KPIs). Experience using analytics platforms to monitor website traffic, user behavior, campaign performance, and engagement trends. Experience supporting SEO initiatives, including keyword research, on-page optimization, and content improvements. Experience working with digital marketing channels, including websites, email marketing, social media, and content platforms. Experience translating data insights into actionable recommendations that improve marketing performance and business outcomes. Skills Strong analytical skills with the ability to interpret data, identify trends, and communicate actionable insights. Knowledge of SEO principles, content optimization, keyword research, and search performance best practices. Proficiency with analytics tools such as Google Analytics, Google Search Console, or similar platforms. Familiarity with website performance tracking, reporting, and marketing measurement tools. Familiarity with email marketing platforms such as HubSpot, Mailjet, or similar tools. Familiarity with social media analytics and reporting platforms such as Buffer or similar tools. Familiarity with workspace and collaboration platforms such as Notion. Strong attention to detail with the ability to maintain accurate reporting and documentation. Ability to work independently while collaborating effectively with cross-functional teams.

Benefits:

Dental insurance Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Professional development assistance Referral program Vision insurance

Work Location:

In person