Overview The Channel Marketing Agent is responsible for developing and supporting marketing programs that help drive sales through dealers, representatives, wholesale partners, and retail channels. This position works closely with Sales, Product, and Marketing teams to create effective campaigns, communicate product information, and provide marketing support to channel partners. Key Responsibilities Develop and manage marketing programs for dealers, sales representatives, and channel partners. Create and coordinate product launch campaigns to support new products and product updates. Plan and execute geofencing, digital marketing, email, social media, and other targeted marketing initiatives. Develop marketing content, sales materials, promotional materials, presentations, and channel communications. Coordinate closely with Sales, Product, and Marketing to ensure campaigns and messaging align with company goals. Provide marketing support to both wholesale and retail channels. Work with channel partners to understand their marketing needs and provide appropriate tools and resources. Help dealers and representatives effectively promote and sell company products. Coordinate promotional campaigns, product information, and marketing resources with channel partners. Track marketing activities and help measure campaign performance and results. Maintain consistent branding and messaging across dealer, representative, wholesale, and retail channels. Support product launches with marketing communications, training materials, promotional content, and sales tools. Work with internal teams to identify opportunities to improve channel marketing efforts. Coordinate with the Retail team on retail marketing initiatives and ensure they have the resources and support needed. Coordinate with the Channel team on dealer and representative marketing initiatives and help move appropriate marketing responsibilities and projects to their teams. Serve as a communication link between Marketing and the Sales, Product, Retail, and Channel teams. Manage multiple marketing projects and deadlines while maintaining strong attention to detail. Perform other marketing and channel-support duties as needed. Dealer, representative, distributor, wholesale, and retail marketing programs Product-launch campaign execution Channel communications and partner engagement Sales-enablement materials and tools Digital marketing initiatives Campaign planning, execution, and performance reporting Landing-page coordination and promotional content development Agency and vendor management Marketing project management and execution calendars Co-branded marketing initiatives Channel partner support and onboarding materials Campaign budget tracking and ROI reporting Qualifications Experience in marketing, channel marketing, sales support, communications, or a related field preferred. Strong written and verbal communication skills. Experience developing marketing content and campaigns. Understanding of digital marketing and social media platforms. Strong organizational and project-management skills. Ability to work effectively with Sales, Product, Marketing, Retail, and Channel teams. Strong attention to detail and ability to manage multiple priorities. Creative, proactive, and solution-oriented approach to marketing. Ability to build strong working relationships with dealers, representatives, and internal teams. Proficiency with Microsoft Office and common marketing tools/software preferred. B2B channel marketing Distributor and representative sales environments Campaign development and execution Digital advertising platforms Marketing analytics and reporting Sales enablement strategy Agency management CRM and marketing automation tools Project management This role offers an engaging environment where creativity meets strategic thinking. If you are passionate about driving impactful multichannel marketing initiatives through innovative techniques and collaborative leadership, we invite you to apply today.

Pay:

$60,000.00 - $73,000.00 per year

Work Location:

In person