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Deloitte
Marketing - B2B Social and Paid Media Activation (Senior Consultant) - C_MAT
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What they do
A Marketing Consultant either independently or for a consulting firm, provides marketing expertise to client businesses.
$87,372 / year median in Michigan
-6% projected decline
Job Description
If you're a marketer, creative, communicator, storyteller, or strategist, our unique blend of talented pros needs one more ingredient: you. Deloitte's full-service Marketing, Brand & Communications organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. At Deloitte, we combine world-class creativity and business knowledge, insightful strategic thinking, and Deloitte's powerful brand equity to create undeniable impact. If you find opportunity where others don't, thrive in a supportive and diverse team environment, keep your finger on the pulse of cultural trends and the latest technology, and apply new ideas to challenge the status quo, then we want your talents in our mix. Together we'll discover new ways to transform out-of-the-box concepts into work that feels like marketing magic. In this role, you'll contribute to the growth and development of the organization in a variety of ways. Every day you'll have the opportunity to use your skills to bring big ideas to life. We celebrate inquisitive team players who can regularly anticipate, adjust, and act in a rapidly changing market and marketing landscape-and find new opportunities within it. Recruiting for this role ends on 09/18/2026. Overview The B2B Social & Paid Media Activation Senior Consultant supports integrated paid and organic social strategies that drive awareness, engagement, and pipeline growth for Deloitte Digital. This role combines performance marketing execution with brand storytelling - building and optimizing paid social campaigns while contributing to organic content that positions Deloitte Digital as a distinctive voice in B2B markets. You'll collaborate with media, marketing, creative, and analytics teams to help translate business priorities into audience-targeted campaigns and content strategies that deliver measurable results across LinkedIn, Twitter/X, and emerging B2B social platforms. We're looking for a detail-oriented social media professional who can execute paid social campaigns, contribute to organic content strategies, and help optimize programs across the Deloitte Digital business. If you're a performance-minded marketer who knows how to balance brand building with business outcomes, join the Deloitte Digital Performance Marketing team - where you'll support paid media budget management, assist with agency and vendor coordination, and collaborate cross-functionally to drive real business impact. Responsibilities Paid Social (50-60% of role): Build, launch, and optimize paid social campaigns across LinkedIn, Twitter/X, and other B2B platforms Support paid social budget tracking and assist with vendor and agency coordination Execute audience targeting strategies, creative testing frameworks, and conversion optimization approaches Analyze campaign performance and surface data-driven recommendations that improve ROAS, CTR, and cost-per-conversion Collaborate with media planning and analytics teams to integrate social into full-funnel campaigns Assist in developing and executing A/B testing strategies for creative, copy, audience segments, and bidding approaches Organic Social & Content (40-50% of role): Contribute to organic social strategies that support brand awareness, thought leadership, and audience engagement Help create and manage social content calendars in partnership with marketing and business stakeholders Write compelling social copy that brings an authentic, credible voice to the Deloitte Digital brand Conduct social listening and audience research to inform content strategy and campaign messaging Support executive visibility and solution-focused content initiatives as needed Help define the role of organic social within integrated marketing campaigns