Franchise Marketing Strategy Specialist ServiceMaster - 3.4 Lansing, MI Job Details $59,100 - $88,700 a year 20 hours ago Qualifications Digital marketing campaign setup Social media advertising campaigns Marketing ROI (MROI) improvement SEO campaigns Reputation management Webinars Bachelor's degree in communications Marketing Branding consistency Marketing company internal data Bachelor's degree in business Digital brand management Training material drafting Mid-level Brand representation Marketing strategy development Trend analysis Business consulting 3 years Bachelor's degree in marketing Key Performance Indicators Bachelor's degree Franchise business model Organizational skills Communications Marketing analytics Lead generation campaigns Webinars (training delivery method) Social media brand management Professional development workshops Full Job Description Description

TWO MEN AND A TRUCK

® is seeking a Franchise Marketing Strategy Specialist to support franchise owners and operators by providing guidance on local marketing strategy, marketing performance, and digital marketing initiatives. This role works closely with the Franchise Marketing Strategy Manager, Paid Digital Shared Services team, Marketing Technology team, and Franchise Business Consultants to help franchisees improve local marketing effectiveness and increase lead generation. The Franchise Marketing Strategy Specialist helps translate system marketing strategy into actionable local marketing plans and provides ongoing consultation to ensure franchise marketing efforts align with brand standards and growth goals.

What you will do:

Assist franchisees in developing and implementing local marketing plans aligned with system strategy. Review marketing performance metrics and help identify opportunities for improvement. Assist franchisees in understanding marketing performance and return on marketing investment. Identify trends and share insights with franchisees and internal teams. Work with Paid Digital Shared Services to align marketing strategy with campaign execution. Partner with Marketing Technology to support franchise website updates and local SEO improvements. Provide guidance to franchisees on social media activity, online reputation management, and local digital visibility. Support development of marketing resources, playbooks, and training materials. Assist in delivering franchise marketing education through webinars, workshops, and conferences. Coordinate with Marketing & Brand Strategy on campaign messaging and brand initiatives.

What you will bring:

Bachelor's degree in Marketing, Communications, Business, or related field preferred. 3-5+ years of marketing experience. Experience in digital marketing, local marketing, or franchise marketing preferred. Knowledge of digital marketing channels including PPC, paid social, and SEO. Ability to analyze marketing performance data and provide recommendations. Ability to manage multiple franchise relationships and projects simultaneously. Strong attention to detail and organizational skills.