Manager, Demand Generation BS&A Software - 4.2 Lansing, MI Job Details 3 hours ago Qualifications HubSpot Marketing Hub B2B business model Sales management systems proficiency UEM Annual budget preparation CRM system proficiency Lead generation campaigns Sales automation technologies Operational budget management Stakeholder management

Full Job Description Description:

Technology Strategy & Organizational Leadership Develop and execute an integrated technology and security roadmap aligned with BS&A's growth strategy and operational objectives Lead a unified organization encompassing Infrastructure, End-User Support, Security, Business Applications, IT Governance, and PMO Champion a culture of service excellence, security accountability, and operational scalability across IT and security domains Oversee workforce planning and talent development, including role design, career progression frameworks, mentorship, and skills development Ensure alignment between IT resources and evolving business priorities through structured intake, prioritization, and planning Foster cross-functional collaboration and executive alignment so technology strategy enables and accelerates business goals Lead IT and security activities across all phases of mergers and acquisitions, including due diligence, integration planning, and post-acquisition execution Own the full IT and Security budget (operating and capital), including planning, forecasting, and in-year management of all spend Enterprise Applications & Project Governance Own the Enterprise Applications function and team, including the PMO, driving application governance, modernization, migration initiatives, and lifecycle planning Lead the PMO with responsibility for project intake, prioritization, resource coordination, and delivery oversight Provide architectural oversight and vendor coordination for system integrations, upgrades, and lifecycle planning Define and maintain application governance frameworks, including access controls, change management policies, and business continuity standards Establish and enforce a system ownership model across business applications, ensuring alignment between IT, business stakeholders, and external vendors Govern software license compliance and lifecycle across internal SaaS platforms and desktop applications, including procurement, renewals, and cost optimization Promote project and portfolio transparency through reporting, stakeholder engagement, and delivery metrics Oversee internal IT change and release management processes to ensure secure, compliant, and minimally disruptive deployments Serve as the data, infrastructure, and security enabler to BS&A's AI Center of Excellence IT Operations & Infrastructure Management Own end-to-end responsibility for all IT infrastructure — on-premise and cloud — including servers, networking, endpoints, databases, and communication systems Oversee a modern, scalable approach to endpoint management, user provisioning, and virtual desktop infrastructure based on cloud-first and identity-driven principles Lead a formal change control process aligned with ITIL principles to manage infrastructure changes, patch management, and access configurations Lead lifecycle management of all IT assets (laptops, servers, mobile devices, network equipment), ensuring accurate inventory, secure provisioning/decommissioning, and alignment with budget cycles Monitor infrastructure KPIs, vendor SLAs, and capacity plans to support availability, performance, and long-term scalability Monitor and optimize cloud infrastructure spend through cost governance practices and collaboration with finance teams Own the strategy for where BS&A's corporate data lives, how it's structured, and how it's made discoverable and consumable by AI systems Partner with the VP of AI Transformation to enable enterprise AI initiatives, including data and infrastructure readiness in production-readiness reviews Security, Governance, Risk and Compliance (GRC) Lead BS&A's enterprise security program and architecture, overseeing internal security staff and co-managed MSSP partners Drive implementation of Zero Trust principles, identity governance frameworks, role-based access controls, and modern endpoint protection strategies Oversee technical security operations including firewall standards, threat detection, network segmentation, anti-spoofing protections, and certificate management Lead incident response and threat mitigation activities, including vulnerability assessments, penetration testing, and post-incident analysis Ensure ongoing alignment with SOC 1 Type 2, SOC 2 Type 2, PCI-DSS, and other regulatory frameworks, including ownership of the payments environment Define and own security and data standards that enterprise AI systems and agents operate within Own the company's data privacy program in partnership with Legal Lead company-wide security awareness efforts, including role-based training programs and simulated phishing campaigns Maintain and continuously improve Disaster Recovery (DR) and Business Continuity Plans (BCP) through regular testing Own and maintain the lifecycle of IT and security policies, access reviews, role matrices, and audit-readiness documentation Lead IT-related audit readiness efforts and coordinate regulatory interface with Legal, Finance, and other departments Maintain a centralized IT risk register and control matrix to support continuous control monitoring and maturity tracking Service Delivery, End-User Support & Workplace Technology Oversee a structured End-User Support function focused on exceptional internal service, timely issue resolution, and continuous improvement Define team roles, escalation protocols, and ownership across support tiers, ensuring alignment with SLAs and service expectations Establish and track performance metrics (response times, resolution rates, satisfaction scores) to drive operational accountability Uphold strict separation between internal IT support and external customer support Promote self-service enablement through internal knowledge bases, documentation hubs, and automation pathways Lead execution and continuous improvement of employee onboarding and offboarding processes, including timely provisioning and deprovisioning Collaborate with infrastructure and security teams to support endpoint compliance, including MDM, patching, encryption, and secure baseline configurations Drive modernization of the digital workplace through collaboration platforms, productivity tools, and device strategies that support hybrid work Vendor & Partner Oversight Serve as the executive point of contact for MSP, MSSP, and other critical IT and security partners, overseeing onboarding, scope definition, and performance management Manage co-managed service models through consistent review, contract management, SLA monitoring, and gap identification Collaborate with Legal and Security teams to evaluate third-party risk and maintain vendor compliance documentation for audit readiness Oversee contract lifecycle and renewal planning, including vendor evaluation, consolidation opportunities, and optimization of cost, value, and risk exposure

Requirements:

What we're looking for Required Five or more years in B2B demand generation, with time spent on a considered sale — long cycles, several stakeholders, a real evaluation process Genuinely hands-on in HubSpot. You build campaigns, emails, and landing pages yourself and can talk about how you've set them up You've carried a pipeline number and can explain a quarter you missed as clearly as one you hit Comfortable in Salesforce, and opinionated about attribution without being precious about it You've managed paid budgets and can show what you learned from spend that didn't work Preferred Experience marketing to public sector, government, education, healthcare, utilities, or another regulated buyer Account-based marketing against a finite, named account list You've owned a webinar program end to end Hands-on use of AI-enabled tools for campaign production, content variants, and personalization at scale, with a sense of where automation helps and where it reads as canned Enough HTML and CSS to fix an email template without waiting on anyone You've worked closely with an SDR or BDR team on shared targeting What success looks like in year one You hit the pipeline target, and the number holds up when someone digs into it Account-based programs running across our established states and the first few target states The webinar series on a steady cadence, with pipeline attached to it A website conversion baseline established and then measurably improved Cost per opportunity known by channel, with at least one thing defunded and the money moved somewhere better Who you'll work with You'll report to the SVP, Marketing on a team of six. Day to day that means Creative & Brand for design and templates, Marketing Operations for data, platform, and reporting, Business Development for outbound alignment, and Field & Market Development on new-state strategy. We also use agencies and contractors for media buying and production, so part of the job is knowing what to keep in-house and what to hand off. Location and travel Remote within the United States. Occasional travel for team meetings, our annual ENGAGE customer conference, and a handful of industry events. Why this one is worth a look Plenty of demand gen jobs hand you an existing program and ask for ten percent more out of it. This one has more room than that. The market is knowable, the company has a reputation worth trading on, and the team is being built around this seat rather than the other way around. If you like owning a number and actually building the thing that produces it, there's a lot to work with here. Notice Regarding the Use of Artificial Intelligence in Application Review Notice of AI Use in Job Application Review As part of our commitment in creating a fair, efficient, and consistent hiring process we may use artificial intelligence (AI) to help our recruiting teams organize, summarize, and analyze information provided by candidates, including resumes, application responses, and other materials submitted during the application process.

AI may be used to identify patterns, highlight relevant skills, and experience, and assist in comparing a candidate's qualifications with the requirement of a specific role. These tools are to improve efficiency and consistency while supporting more informed hiring decisions, which will ultimately be made by the hiring team.