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TU
The United Group of Companies, Inc
Leasing + Marketing Specialist
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$68,945 / year median in New York
+3% projected growth
Job Description
Who We Are The United Group of Companies, Inc.
- celebrating over 50 Years in business
- is a full-service, vertically integrated leader in real estate development and management with over 50 years of industry expertise.
- family communities located in Watertown, NY.
Prospect Management:
Establishes new relationships with prospects, maintaining continuous communication to identify their needs and close the sale, converting into a resident of our community. Tours visitors of the community, shows apartments to interested guests, encourages qualified prospects to apply for residency, closes sale, and assists with the application process as needed. Receives incoming calls and manages them accordingly. Ensures the model apartment and/or vacant unit(s) are ready to be shown to prospective residents. Follows up on leads with regularity. Prepares all necessary packets, materials, and paperwork for move-ins or move outs. Keeps units leased to meet or exceed budget. Prepares and sends out required weekly and/or monthly reporting to necessary stakeholders.Marketing Planning:
Responsible for achieving occupancy goals of the property through managing various initiatives, campaigns, programs, and events. Designs and develops marketing plans in accordance with the established budget in collaboration with the Property Manager; executes plan as outlined. Assists in preparation of advertising and marketing materials (letters, newsletters, flyers, brochures, etc.), as well as lease, and move-in packages. Performs outreach marketing within the surrounding community, establishing relationships with local business partners. Assists in branding the overall property through cutting-edge marketing campaigns and on-site promotional events. Makes recommendations to improve marketing and leasing programs. Research +Strategy:
Conducts research on new and existing market communities for budgeting and operations purposes. Shops, evaluates, and prepares Quarterly market studies based on competitive properties, analyzing marketability of unit market rates, advertising, signage, decor, amenities, and curb appeal to properly gauge the competitive landscape.Social Media:
Uses social media tools to increase exposure, gain brand awareness, and create client loyalty. Resident Management +Service:
Assist residents with various needs/requests- i.
Requirements Job Type:
Leasing + Marketing Specialist, Non- Exempt, $17.
Bonus Program Work Hours:
Full Time; Monday- Friday 8:30am
- 5:00pm (weekends and evenings as needs for outreach events).
Required Education:
Bachelor's Degree + related/applicable work experience in sales, real estate, and/or property management.Required Experience:
1+ years of experience in multi-family, lease-up real estate; property management software- i.
Qualities:
demonstrates integrity on a personal and professional level; exceptional communication and sales skills; desire to work with the active adult/senior demographic; ability to solve problems involving residents, maintenance, and challenging situations. Benefits + Time Off Medical- Highmark BlueShield of Northeastern NY
- 3 insurance plans with HSA options; eligibility 1st of the month following 30 days. Dental + Vision
- eligibility 1st of the month following 30 days. Life Insurance
- Company paid Basic Life Insurance Policy (1x Annual Salary) with additional Voluntary Life Plans; eligibility 1st of the month following 30 days. 401K Retirement Plan
- Voya Financial; Employee Contribution Eligibility at 1st of the month following 90 days; eligible for Employer Match after 1 Year of Service; up to 4% Company Match. Additional Benefits
- Employee Assistance Program; United Concierge Medicine (24/7 telemedicine service, including Mental Health); Calm App premium subscription; Learning Care Group (childcare tuition discount); Dependent Care FSA; Tuition Assistance Program. PTO
- Personal (24 Hours), Sick (56 Hours), and Vacation Time (80 Hours; escalated over tenure period based on years of service up to 160 Hours); eligibility after 90-day Introductory Period. Holidays
- 10 Company Paid Holidays.