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ACiQ

Product Marketing Specialist

Job Description

As the Product Marketing Specialist for ACiQ, you'll play a crucial role in positioning our products for success by developing compelling messaging, creating marketing materials, and driving product awareness across key channels. We're looking for a detail-oriented, strategic thinker who can translate technical product features into clear, engaging value propositions that resonate with our audience.
Key Responsibilities:
Develop and execute product marketing strategies to drive awareness and adoption of ACiQ's HVAC solutions. Create compelling product messaging, marketing collateral, and sales enablement tools that effectively communicate product benefits. Collaborate with product management and sales teams to ensure a strong go-to-market strategy and alignment on key messaging. Manage product launches, including developing launch plans, coordinating promotional activities, and measuring performance. Produce engaging content across various platforms, including website product pages, brochures, email campaigns, and digital advertising. Conduct market research to understand customer needs, industry trends, and competitive positioning. Support pricing and positioning strategies by analyzing market trends and customer feedback. Work closely with the creative team to develop product visuals, videos, and technical documentation.
Requirements:
Bachelor's degree in Marketing, Communications, Business, or a related field. 2+ years of experience in marketing. Strong ability to translate complex product features into customer-friendly messaging. Proficiency in content creation, digital marketing, and campaign management. Excellent communication and collaboration skills. Analytical mindset with experience in market research and performance tracking. Ability to work in-office at our headquarters in
Vandalia, Ohio Job Type:
Full-time Pay:
$45,000.00 - $65,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Health insurance Paid time off Vision insurance Ability to
Commute:
Vandalia, OH 45377 (Preferred)
Work Location:
In person

Benefits

  • Paid Time Off (PTO)
  • 401(k) Plans
  • Health Insurance
  • Dental Insurance

Career Insights for Product Marketing Specialist

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What they do

A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.

$65,014 / year median in Ohio

-0% projected decline

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