Job Overview We are seeking a dynamic and results-driven Online Marketing Specialist to elevate our digital presence and drive impactful marketing campaigns. In this role, you will develop, execute, and optimize comprehensive online marketing strategies across multiple channels. Your expertise will help increase brand awareness, generate leads, and boost sales through innovative digital initiatives. This paid position offers an exciting opportunity to work in a fast-paced environment where your creativity and technical skills will make a measurable difference. Duties Design and implement integrated digital marketing campaigns utilizing platforms such as Google Ads, Facebook Advertising, and other paid advertising channels to maximize reach and engagement. Conduct thorough keyword research and utilize SEO tools to optimize website content for higher search engine rankings. Manage website content using content management systems like WordPress, ensuring pages are engaging, accurate, and optimized for SEO. Develop compelling copy for digital ads, email marketing campaigns, social media posts, and landing pages that resonate with target audiences. Analyze web analytics reports using tools like Google Analytics and Google Tag Manager to monitor campaign performance, identify trends, and inform strategic adjustments. Oversee social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to grow followers and increase engagement. Collaborate with graphic designers to create visually appealing content using Adobe Creative Suite tools like Photoshop and Illustrator. Set up and manage marketing automation workflows to nurture leads through personalized email sequences and targeted messaging. Optimize conversion rates by testing landing pages, refining call-to-actions, and employing best practices in conversion optimization techniques. Track campaign budgets, analyze ROI metrics, and prepare detailed performance reports to demonstrate success and identify opportunities for improvement. Experience Proven experience in digital marketing campaign setup and management across multiple channels including SEM (Search Engine Marketing), paid search marketing (Google AdWords), and social media advertising campaigns. Strong proficiency with SEO tools, web analytics reporting tools like Google Analytics, Google Tag Manager, and experience with website management using WordPress or similar CMS platforms. Technical skills including knowledge of HTML, CSS, JavaScript, SQL for data analysis or website customization are highly desirable. Demonstrated ability in content creation—writing compelling copy that aligns with brand voice—and graphic design skills using Adobe Photoshop or Adobe Creative Suite. Experience in performance marketing strategies focused on e-commerce or B2B markets is preferred. Familiarity with marketing automation platforms to streamline campaign workflows and enhance customer engagement. Ability to interpret complex data sets to derive actionable insights for ongoing campaign optimization. Strong organizational skills with the ability to manage multiple projects simultaneously while maintaining attention to detail. Join us as an Online Marketing Specialist if you're passionate about leveraging cutting-edge digital tools to craft compelling campaigns that deliver measurable results! Your innovative mindset combined with technical expertise will be key in driving our brand forward in the digital landscape.

Pay:

$15.00 - $22.00 per hour

Work Location:

In person