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Structural Modular Innovations LLC
Marketing Specialist
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Based on Pennsylvania data
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$68,381 / year median in Pennsylvania
+2% projected growth
Job Description
Job Summary Structural Modular Innovations is seeking a Marketing person to assist with digital and print marketing and hiring for SMI. You will be responsible for performing a variety of tasks assigned by the Sales Manager and Staff as needed including but not limited to: maintaining SMI's online presence, creating fresh content, maintaining the website, and creating flyers and handouts. Responsibilities Create compelling content for websites, email marketing, and social media posts that align with brand voice and marketing goals. Utilize website management systems such as WordPress and content management systems to update site content regularly. Analyze web analytics data using tools like Google Analytics, Marketing automation platforms, and web analytics reporting to measure campaign performance and identify opportunities for improvement. Collaborate with the team to produce visual assets using Adobe Photoshop and Acrobat Pro. Implement conversion optimization strategies by testing landing pages, call-to-actions, and user experience enhancements to increase lead generation. Manage social media platforms like Facebook ensuring targeted audience reach. Qualifications A degree in marketing and 1-2 years of related experience or an equivalent combination of both. Website experience is required. We are looking for a candidate with strong attention to detail who is able to prioritize and work efficiently and independently with extreme organizational skills. Strong proficiency with WordPress, Plugins, Security updates, Backups, website servers and PHP updates. Strong proficiency in Microsoft programs, Adobe programs, and Mailchimp. Proficiency in content creation including copywriting for diverse digital formats such as emails, blogs, social media posts, and ads. Strong proficiency with Facebook, FB groups, FB advertising, and other social media platforms. Knowledge of HubSpot, Google Business, Google Analytics, Google Search, SEO and ADA are a plus.