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Digital Experience Strategist
Career Insights for Marketing Automation Specialist
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Scorecard
Based on Ohio data
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What they do
A Marketing Automation Specialist handles day-to-day marketing needs for a company's online advertising and promotional campaigns. Uses social media marketing and utilizing web applications for promotions, as well as marketing apps which provide a dashboard to handle multiple social media platforms at once.
$97,090 / year median in Ohio
+4% projected growth
Job Description
Digital Experience Strategist Search - Customer Experience - Marketing Automation Why This Role Exists The way people discover, evaluate, and engage with brands is changing rapidly. Our clients need more than specialists. They need trusted advisors who understand how digital experiences work together to solve real business problems. The Digital Experience Strategist brings expertise in search, customer experience, and marketing automation to help clients make smarter decisions, connect digital capabilities, and create measurable business outcomes. What You'll Do Advise Serve as a trusted advisor on search, websites, customer journeys, and marketing automation. Translate technical concepts into practical business recommendations. Help clients make confident digital decisions. Recommend Conduct digital assessments, audits, and opportunity analyses. Develop practical roadmaps that improve discoverability, customer experience, and lead generation. Present recommendations to clients and internal teams. Support Partner with internal teams to ensure recommendations are implemented effectively. Jump into the work when needed to troubleshoot issues, validate strategy, or help move projects forward. Balance strategic thinking with a willingness to be hands-on when clients or the team need it. Learn Stay current on search, AI, and marketing technology. Share new thinking with clients and internal teams. What You'll Bring Expertise - 7+ years of experience SEO AI Search (AEO/GEO) Marketing Automation CRM & Lifecycle Marketing Working Knowledge Website Strategy UX Digital Analytics Content Strategy Conversion Optimization CMS Platforms Web Development Processes Experience with HubSpot, Salesforce Marketing Cloud, Marketo, GA4, Google Search Console, SEMrush, Screaming Frog, WordPress, or similar platforms is preferred. What Success Looks Like Clients trust your recommendations. Internal teams involve you early because your perspective improves the work. Search, websites, and marketing automation work together as connected strategies. You simplify technical complexity into practical business guidance. You help keep the agency ahead of what's next. The Right Person Curious, collaborative, and confident. Strong foundation in search, digital experience, or marketing automation. Comfortable speaking with both technical teams and clients. Enjoys solving business problems more than managing platforms. Continuously learning and bringing new ideas forward.
•Please note that this role is in-office 5 days a week for the first 6-months. After the 6-months, hybrid 4/1 schedule. After one year, 3/2 schedule.
Pay:
$85,000.00 - $95,000.00 per year
Benefits:
401(k) 401(k) matching Dental insurance Employee assistance program Flexible spending account Health insurance Health savings account Life insurance Paid time off Parental leave Retirement plan Vision insurance
Work Location:
Hybrid remote in Cleveland, OH 44113
Benefits
- Paid Time Off (PTO)
- 401(k) Plans
- Other Retirement and Savings
- Health and Wellness Programs