Position Overview We are seeking an energetic, versatile, and execution-focused Digital & Offline Marketing Specialist to build, execute, and scale our end-to-end marketing initiatives. You will take total ownership of our multi-channel brand presence—from paid digital ad campaigns and organic content creation to hands-on, real-world community marketing. If you are a creative storyteller who knows how to film and edit engaging short-form video, run data-driven ad campaigns across major platforms, and seamlessly communicate with both English and Spanish-speaking audiences, this role is for you. Key Responsibilities Paid Advertising & Performance Marketing Build, launch, optimize, and manage paid ad campaigns across Facebook, Instagram, TikTok, Snapchat, Google Ads, and local advertising channels. Track Key Performance Indicators (KPIs) such as ROAS, CAC, CTR, and conversion rates, adjusting targeting and budgets to maximize ROI. Perform A/B creative testing on ad copy, video assets, and audience segments. Content Creation & Video Editing Plan, shoot, and edit high-converting short-form videos and graphics for TikTok, Instagram Reels, YouTube Shorts, and paid ads. Develop creative concepts, scripts, and promotional hooks that drive engagement, foot traffic, and sales. Maintain a consistent content calendar and manage daily posts across all social media channels. Website Management & SEO Manage and update website content, landing pages, banners, and promotional announcements. Execute basic technical, on-page, and local SEO strategies to increase organic search visibility and driving web traffic. Monitor website analytics and optimize online user user experience for conversions. Real-World & Ground Marketing Design and execute offline marketing tactics, including event promotions, local signage, flyers, store events, and community sponsorships. Coordinate local partnership campaigns to build physical brand presence and drive foot traffic. Bilingual Campaign Execution Write, translate, and culturally adapt marketing copy, ad scripts, and promotional graphics in both English and Spanish to engage diverse customer segments.

Qualifications & Requirements Experience:

2-4 years of hands-on experience in digital marketing, social media management, or content creation. Portfolio required.

Bilingual Proficiency:

Native or professional-level fluency in both English and Spanish (written and spoken) is required.

Paid Ads Mastery:

Proven track record running paid ad campaigns on Meta (Facebook/Instagram), TikTok Ads Manager, and Google Ads.

Video Production Skills:

Strong expertise in filming high-quality mobile/camera footage and editing with tools like CapCut, Adobe Premiere Pro, or DaVinci Resolve.

SEO & Digital Tools:

Hands-on experience with SEO tools, Google Analytics, website platforms (Shopify, WordPress, or similar CMS), and design software (Canva, Adobe Photoshop/Illustrator).

Creative Portfolio:

Must be able to provide a portfolio or work samples demonstrating past ad campaigns, video edits, graphic designs, or measurable results.

Adaptability:

Strong project management, organization, and problem-solving skills with a drive to grow into leadership roles as the brand expands.

Compensation & Advancement Starting Rate:

$20.00 - $24.00 per hour (commensurate with experience).

Growth:

Opportunity for clear career advancement into a Lead or Managerial Marketing role based on performance and impact on revenue growth.

Pay:

$26.18 - $28.61 per hour Expected hours: 40.0 per week

Benefits:

Flexible schedule People with a criminal record are encouraged to apply

Education:

Bachelor's (Preferred) Ability to

Commute:

Kennewick, WA 99336 (Required)

Work Location:

Hybrid remote in Kennewick, WA 99336