Digital Outreach Marketing Specialist Skyline Social and Games - 4.2 Hermantown, MN Job Details Full-time $55,000 - $65,000 a year 1 day ago Benefits Paid parental leave Paid holidays Health insurance Paid time off Parental leave 401(k) matching Employee discount Professional development assistance Flexible schedule Qualifications LinkedIn CRM software Teamwork Interpersonal skills Networking through cold outreach Opportunity Management Research Digital marketing tools Social media platforms Business development Sales management systems proficiency Prospecting Relationship management Typing CRM system proficiency Telemarketing Sending lead generation communications Customer interaction during outreach Sales automation technologies Client interaction via phone calls Email outreach prospecting

Full Job Description Position:

Digital Outreach Marketing Specialist Employment Type:

Full-Time Location:

Hermantown, MN

ABOUT US

Skyline Social & Games is a Family Entertainment Center that combines food, fun, and friendly competition to create unforgettable experiences for our guests. From bowling and duckpin to axe throwing, volleyball, and arcade games, we offer a wide range of activities that bring people together. Our full-service bar and kitchen serve up delicious food and drinks that will complement every visit - whether it's a casual night out, a birthday celebration, or a corporate event. At Skyline, we are all about creating a welcoming environment for both guests and team members. We are committed to creating an energetic, team-oriented culture where finding the fun, pride in work, being a team player, problem solving, and putting the guest first are valued. If you are ready to find the fun and help deliver memorable moments, we would love to have you on our team! Need more convincing? Check out our YouTube channel to see what we are all about: Summer season: https://www.youtube.com/watch?v=lIV09P-N_RI Winter season: https://youtu.be/TjlKV4rqo

H8 POSITION SUMMARY

The Digital Outreach Marketing Specialist fills Skyline's event calendars with groups that haven't found us yet. This position researches corporate teams, sports teams, and schools near Hermantown and Apple Valley, reaches out to them digitally, and gets them on the calendar for a tour with that location's event sales team. This role is between marketing and sales, where the Communications Coordinator shares offerings broadly, the Digital Outreach Marketing Specialist starts one-on-one digital conversations with specific target groups, and the Event Sales team takes prospects from tour to booked event. This is a brand-new role at Skyline and an exciting opportunity to build something from the ground up.

RESPONSIBILITIES

Research corporate groups hosting meetings, trainings, team building, and holiday parties near each location Get 20 qualified prospects per month on each location's calendar Research local sports teams, clubs, and leagues, plus out-of-town teams coming in for tournaments Research schools for field trips, team outings, and all-night grad parties Build and maintain "The List" for each location, with best-fit groups prioritized Reach out one-on-one by phone, email, LinkedIn, social media, and other digital avenues Personalize every touchpoint based on what you learn about the group, including recent wins, upcoming seasons, and shared connections Run seasonal sales blitzes aimed at one segment at a time: corporate, sports teams, or schools Stay top of mind with target groups between seasons Implement and manage the CRM used for prospecting and relationship tracking Log every contact, touchpoint, and next step so each relationship has one complete view Sync tools so outreach and bookings connect and Skyline can see which outreach turns into events Report scorecard numbers weekly Qualify leads based on group size, timing, budget, and fit Schedule tours with prospects and the appropriate location's event sales team Hand off every qualified lead with full notes so event sales can pick up where outreach left off Build relationships with chambers, tourism bureaus, sports commissions, and venues and rinks that host tournaments Grow contacts with school activity directors, athletic departments, and youth sports organizations Bring outreach insights and sales material ideas back to marketing and event sales teams

QUALIFICATIONS & REQUIREMENTS 2

to 4 years in group sales, outbound sales, or business development, ideally in pro or college sports, attractions, entertainment venues, or hospitality Experience prospecting by phone, email, and LinkedIn 1-2 years managing CRM software (Salesforce, HubSpot, or similar); Tripleseat a plus Writes personal outreach that doesn't read like a template Comfortable on the phone with corporate, school, and sports contacts Gets energy from finding new groups and starting conversations with people who haven't heard of Skyline Likes the hunt more than the event details and is not slowed down by a "no" Able to manage two markets and two prospect lists at once, including mostly remote work for the location where they are not based Demonstrates Skyline's core values: Find the Fun, Guest First, Team Player, Problem Solver, Pride in Work Able to keep a busy pipeline organized and follow through on next steps

COMPENSATION

Salaried position ($55,000-$65,000/year) Medical plan Retirement savings plan with employer match Paid time off, paid maternity leave, and paid holidays (Christmas Eve, Christmas Day, Easter, Memorial Day, Independence Day, Thanksgiving, Labor Day) Meal compensation program Free bowling, duckpin, arcade play, and axe throwing

PHYSICAL REQUIREMENTS

Must be able to speak, hear, see, read, write, type, dial, reach, bend, stoop, and lift Must be able to verbally communicate clearly with team members, prospects, partners, and the public Must be comfortable conducting outreach by phone, email, social media, and in person Must be comfortable in an occasionally loud atmosphere

APPLICATION PROCESS

Cover letter Resume Three professional references

JOB DETAILS

Reports to:

Marketing & Sales Director Locations:

Supports Hermantown and Apple Valley locations, based in Hermantown offices

Schedule:

Full-time, weekday daytime hours.

Application deadline:

As soon as possible

CONTACT INFORMATION 4894

Miller Trunk Hwy, Hermantown, MN 55811 | 218-727-8555mpact!

Pay:

$55,000.00 - $65,000.00 per year

Benefits:

401(k) matching Employee discount Flexible schedule Health insurance Paid time off Professional development assistance Application Question(s): Would you describe your background as Sales or Marketing? What is your preferred outreach method (email, in-person, social media, etc)? Are you comfortable with cold calls/cold outreach? Would you describe yourself as tech savvy?

Experience:

Event Sales:

3 years (Required) CRM software: 1 year (Required) Ability to

Commute:

Hermantown, MN 55811 (Required)

Work Location:

In person