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Manufacturers Alliance

Marketing & Content Specialist

Pay: $70,000–$75,000/yr

Posted: 6 weeks ago

Location: Golden Valley, MN (Hybrid)

Last Updated: 2 weeks ago

Hours: Full-Time

Expires: 9/30/2026

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Based on Minnesota data

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What they do

A Content Marketing Specialist develops plans and strategies for businesses' content marketing, which involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services. Leads initiatives to drive traffic, engagement, and leads that deliver sales and customer retention.

$83,693 / year median in Minnesota

+6% projected growth

Explore Career

Job Description

If you're interested in creating content and campaigns that promote training and education to manufacturers and like being part of a small company culture, we want to meet you. We are looking for an individual who is optimistic, analytical, and likes to have fun while getting things done.

PRIMARY RESPONSIBILITES

Create and improve all marketing communications (email, social, direct) Execute all administrative and creative facets of the podcast & webinars Create and optimize posts on LinkedIn to generate leads and create awareness Create and update training flyers, and training workbooks Optimize pages on the website for conversions Coordinate and collect customer testimonials and case studies Manage sponsorships (Awards, Mega Meeting, Super Social, Industry Ally) Setup and support sales events and speaking engagements Design and manage voice of the customer surveys Other duties and improvements as assigned

SKILLS & QUALIFICATIONS

Degree in Marketing preferred Manufacturing or related industry experience preferred 7+ years marketing or content creation experience Works hard and is reliable but likes to have fun while getting things done Required experience: Wordpress and Canva Experience with: Email Marketing and Social Media (Active Campaign, Metricool) Experience with: Audio and video editing software (GarageBand & Final Cut Pro)

Pay:

$70,000.00 - $75,000.00 per year

Benefits:

401(k) Health insurance Paid time off

Work Location:

Hybrid remote in Golden Valley, MN 55426