We are seeking a versatile, agile, and execution-focused Marketing Specialist to join our fast-growing B2B healthcare startup. Working directly under the guidance of the Marketing Director, you will handle the day-to-day tactical execution of our marketing initiatives targeting rural health systems, critical access hospitals, and rehabilitation hospitals. As a marketing generalist with 5 years of experience, you are an efficient "doer" who can seamlessly manage multiple tasks across digital channels and sales support.
Key Responsibilities:
Content & Digital Execution Content Drafting:
Write and draft blog posts, social media updates, and website copy tailored to rural healthcare buyers based on guidelines from the Director.
Email Coordination:
Build, test, and schedule email newsletters and automated nurturing sequences within HubSpot.
Social Media Management:
Maintain the organic social media calendar and post regular updates to professional networks like LinkedIn.
Sales & Event Support:
Collateral Maintenance:
Update and format sales pitch decks, one-pagers, and brochures to ensure they are client-ready.
Logistics Support:
Assist with the execution of webinars, trade shows, and conferences by managing shipping, registration lists, and promotional materials.
Operations & Data Tracking:
CRM Administration:
Perform routine updates in Salesforce and HubSpot to maintain clean lead data and accurate lists.
Basic Reporting:
Pull weekly or monthly analytics reports on email performance, website traffic, and social engagement.
Required Qualifications:
Experience:
5 years of experience in a multi-disciplinary B2B marketing role.
Software Competency:
Solid, hands-on experience using both HubSpot and Salesforce .
Writing & Editing:
Strong proofreading and writing skills with a keen attention to detail.
Mindset:
Highly organized, agile, and eager to learn in a fast-paced startup environment.