Description The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals. The position collaborates cross-functionally to deliver integrated campaigns, measures results using KPIs, and optimizes performance. Responsibilities also include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.

Work Arrangement - This position is a hybrid role with a combination of working both onsite (2 days/week) at the Headquarters building in East Lansing and remotely.

Schedule - Monday-Friday 8:30am-5:00pm ET. This position requires the ability to work varied evening and weekend hours staffing events. The specific schedule will be determined during the interview process.

An offer of employment with MSU Federal Credit Union and affiliates is contingent upon the agreed work arrangement (onsite/hybrid) and work location. MSU Federal Credit Union may or may not be able to accommodate temporary or permanent changes to work arrangements or allow employment outside the city and/or state of residency in which the new hire resides at the time of offered employment.

Compensation & Benefits:

Salary Range:

$57,000-$64,000 dependent on experience100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability PremiumsUp to 26 days of PTO within your first year, as well as Volunteer Time Off & 11 Paid Holidays401(k) with a company matchTuition ReimbursementUp to 12 Weeks of Paid Parental LeaveLearn more about our benefits here

Essential Duties and Responsibilities:

Marketing Specialist:

Responsible for marketing products and services offered by the Credit Union according to annual marketing plan, with responsibility for specific assigned products and servicesFocuses on driving growth from new member acquisition, upsell/cross-sell, and retention opportunitiesMeets and communicates regularly with relevant stakeholders (business units and external partners) on marketing campaignsTransforms business objectives into marketing strategy and resulting successful tacticsPlans and writes marketing content to ensure a successful promotion and increased product usageProofreads own and others' documents to verify their effectiveness in conveying the necessary message, ensuring consistent brand, quality, and accuracy of information correct as to content, grammar, and spelling, and free of typographical errors; makes edits and copy suggestions to fellow team members' workLeads research for the development of member communication to ensure alignment of message (key selling points) to target audience; determines target audienceCreates Campaign Plans and new initiative overview documentsCollaborates closely with Creative Services on the development of marketing materialsMaintains and reports on results and expenses for each marketing campaign conductedPartners with market managers, business intelligence, and other internal partners to creates SWOT analysis, and utilize consumer and competitive analysis and latest marketplace trendsPlays supporting role in product/service review, refresh, and bundlingCoordinates special projects and programs to ensure success of the products/services/projects/programsUploads current marketing content such as promotions and campaigns to the intranetCollaborates closely with Digital Marketing and Communications partners to ensure integrated marketing campaignsMaintains brand standards and ensures consistent branding across various touchpoints and through marketing tactics and campaignsUsing assets provided by Creative Services, designs limited marketing materialsProvides timely and appropriate reports and communications to VP of Marketing and Marketing ManagerCommunicates effectively across Community Impact division and throughout the Credit UnionWorks closely with marketing vendors and partners to ensure on-time campaign launchesRepresents the Credit Union at events on campus and in the community to promote products and servicesParticipates in training activities within your department and with the learning development department; such training helps to ensure staff compliance with organization policies and state and federal regulations and lawsResponds to staff and member questions regarding marketing promotionsEnsures that all materials comply with federal, state and local regulations and legal requirementsMaintains the confidentiality of sensitive member, team member, and other corporate informationActively engages in continuous improvement activitiesPerforms other duties and assists other employees as assigned

Marketing Specialist II:

All of Marketing Specialist duties and responsibilitiesRequires less direction for targeting audience and campaign developmentActs as sole lead on new projectsWorks directly with other departments to lead product changes/introductionsAbility to lead a proofreading teamWorks efficiently to produce a high-volume of error-free workAssists with training of new team members

Senior Marketing Specialist:

All of Marketing Specialist II duties and responsibilitiesTrains new team membersPresents ideas for new promotions, campaigns, and tacticsAs necessary, leads project development for all Marketing SpecialistsAssists other team members with identifying target market, headlines, verbiage, etc.

Represents the Marketing department and assigned products/services at Credit Union project meetingsSupports Credit Union direction while helping others... For full info follow application link. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities