Senior Marketing Specialist, Content & Campaigns Mobaro Orlando, FL Job Details Full-time $75,000 - $90,000 a year 1 day ago Benefits Paid holidays 401(k) 3% Match Health insurance Paid time off 401(k) matching Flexible schedule Paid sick time Qualifications Teamwork Product marketing Content editing Content writing AI tools proficiency B2B business model Bachelor's degree Social media content creation B2B B2B marketing Stakeholder management Full Job Description Help us shape how a global software company meets the attractions industry Do you want real influence without moving away from hands-on creative work? We are looking for an experienced content marketer and storyteller to help shape how Mobaro shows up across the US attractions industry and our global market. In this role, you will be close to both the decisions and the delivery. You will shape content, campaigns and customer touchpoints that strengthen our brand, create demand and support growth. We will give you a broad canvas and the freedom to challenge, improve and shape the work. You will create plenty yourself, bring colleagues and subject matter experts into the process, and use agencies and specialists when the task calls for it. You will not be starting from scratch. We have a strong product, an established position in the attractions industry and customers around the world. There is a solid foundation, but also genuine room to raise the ambition, sharpen the execution and make a visible difference. Turn strategic and commercial priorities into distinctive marketing Your job is to translate Mobaro's brand strategy, positioning and commercial priorities into marketing people notice, remember and act on.

You will:

Own the content and campaign calendar, turning priorities into strong briefs. Develop campaign concepts, customer journeys and the core assets that hold them together. Write and produce customer success stories, thought leadership, industry studies, email and social content. Translate product knowledge into clear messages, use cases and launch communication. Shape website content and messaging for events, webinars, PR and partnerships. Protect and strengthen the Mobaro brand across customer touchpoints. Brief agencies and freelancers, assess quality and get the work safely over the line. You'll be based in Orlando and work closely with our Regional VP of Sales to connect our marketing with US customer needs and commercial opportunities. Your home team is Marketing, with your closest marketing colleagues based in Denmark. In particular, you'll partner with our Growth & Performance Specialist, who leads activation, distribution, conversion and measurement. Together, you'll connect strong ideas with effective execution and clear commercial outcomes. Bring creative craft, commercial judgment and the discipline to deliver You likely bring a minimum of 5 or more years of relevant experience in content marketing, campaign marketing, brand, product marketing or a closely related field. You have a Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field required. Equivalent relevant fields may be considered. You write well, know what makes a story worth telling and have a strong visual eye. You understand how content supports commercial goals without making everything sound like sales copy. You can get close to customers, subject matter experts and technical products. You ask good questions, find the story in complex information and turn it into communication that feels relevant and easy to understand. You see both the central idea and the details that determine the final quality. You manage projects and stakeholders with calm and clarity, and you care about quality without letting perfection prevent progress. AI is a natural part of your toolbox, but we are hiring you, not the tool. We need your judgment, curiosity, taste and point of view. We expect you to use AI with humility and a critical eye, verify facts and take full responsibility for the originality, accuracy, tone and quality of everything that goes live. Join a Nordic software company with global reach and grown-up startup energy Mobaro develops operational software for the global attractions industry. Founded in Denmark in 2015, we serve customers around the world and have a strong product, an established market position and significant potential ahead of us. We combine the pace, autonomy and short distance from idea to decision of a smaller company with the experience and stability of a mature international business. We are ambitious and expect people to take ownership, but we do not confuse long hours with commitment. Busy periods happen. Permanent urgency should not. We care deeply about doing excellent work. We care considerably less about status and corporate ceremony. Salary, benefits, and other nitty-gritty details

Location :

This role is based in Orlando and is not fully remote. We work together from our Orlando office three days per week. Reporting line : You will report directly to our Chief Strategy & Growth Officer in Denmark. International collaboration : Some meetings take place earlier than standard US business hours because part of our team is based in Denmark.

Travel :

Up to approximately 5-10 percent for selected events, customer visits, content projects and company meetings.

Experience :

If you've worked with B2B software, the attractions industry or another operationally complex sector, it would be a great bonus.

Employment :

Full time

Salary :

The anticipated base salary range is $75k to $90k, depending on experience and qualifications.

Benefits:

Paid Holidays, Paid time off, Paid sick time, 401(k) 3%match, and Health Insurance Stipend to help offset the cost of individual health insurance coverage.

Work Location:

Hybrid remote in Orlando, FL 32819 (3 days in office) Send your resume and application to

Pay:

$75,000.00 - $90,000.00 per year

Benefits:

401(k) matching Flexible schedule Paid time off

Education:

Bachelor's (Preferred)

Experience:

B2B marketing: 5 years (Required)

Work Location:

Hybrid remote in Orlando, FL 32819