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NG
Northrop Grumman Federal Credi
Senior Marketing Specialist- Remote
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What they do
A Marketing Specialist develops marketing plans and strategies for businesses. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,792 / year median in the U.S.
-2% projected decline
Job Description
Are you a strategic marketer who loves bringing products to market, crafting compelling messaging, and delivering campaigns that make an impact? Do you thrive at the intersection of strategy, creativity, and execution? If so, we'd love to meet you. We're looking for a Senior Marketing Specialist to lead the marketing strategy for our lending portfolio, including mortgage, HELOC, consumer, and ancillary loan products. In this highly visible role, you'll own product positioning, develop go-to-market strategies, create compelling campaigns, and partner across the organization to help drive loan growth and member engagement. While lending marketing is your primary focus, you'll also be a valued member of our collaborative marketing team, contributing to broader campaigns and strategic initiatives that support the Credit Union's continued growth. What You'll Do Lead Lending Marketing Strategy Develop and execute go-to-market strategies for mortgage, HELOC, consumer, and ancillary lending products. Create compelling product positioning, messaging, and member communications across multiple marketing channels. Own lending product landing pages and digital content, ensuring messaging remains current and aligned with active promotions. Build lifecycle marketing campaigns that engage prospective and existing borrowers throughout their financial journey. Manage the lending marketing calendar to ensure campaigns launch on time and deliver measurable results. Collaborate Across the Organization Partner with Lending, Compliance, Business Development, Branch teams, and leadership to align marketing initiatives with business objectives. Work closely with the Senior Marketing Strategist to leverage competitive research and market insights that strengthen product positioning. Ensure all marketing materials comply with applicable regulations, including lending-related compliance requirements. Support Enterprise Marketing Initiatives Develop creative campaigns that support membership growth and community engagement. Write and edit marketing content for print, digital, email, social media, website, and other communication channels. Coordinate with internal partners and external vendors to successfully execute marketing projects. Monitor marketing trends, evaluate campaign performance, and recommend opportunities for continuous improvement. What We're Looking For We're seeking an experienced marketing professional who combines strategic thinking with exceptional execution.