Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA)

Sr Advisor - Email and SMS Marketing Enablement (Memphis, TN or Remote in USA) St. Jude Children's Research Hospital - 4.4 Memphis, TN Job Details Full-time 1 day ago Benefits Paid parental leave Health insurance Dental insurance Paid time off Adoption assistance 401(k) 7% Match Parental leave Qualifications Salesforce Marketing Cloud Full Job Description At ALSAC you do more than make a living; you make a difference. We like people who are different…because we're different, too. As one of the world's most iconic and respected nonprofits, we know what it's like to stand out. That's why we're looking at you. Your background, perspective, and desire to make an impact set you apart. As we work to help St. Jude cure childhood cancer, we're calling on the game-changers, innovators and visionaries to join our family. Not just for the kids of St. Jude, but also for you. Because at ALSAC, we develop and celebrate our employees. So, bring your whole, authentic self and become part of our shared mission: Finding cures. Saving children.® Job Description Are you a digital marketing leader with deep expertise in Salesforce Marketing Cloud and a passion for driving innovation across email and SMS channels? Join our team as a Senior Advisor, Email & SMS Marketing Enablement , where you'll lead the business in enterprise-level initiatives that transform how we engage audiences through personalized, data-driven marketing. As a Senior Advisor, you will be the strategic and business-side technical lead for email and SMS marketing enablement, responsible for identifying and translating complex business goals to technical teams responsible for delivering scalable, technology-powered solutions. You'll spearhead net-new initiatives, optimize audience engagement, and ensure compliance with evolving data privacy standards—all while collaborating across teams to deliver seamless, high-impact campaigns. Key Responsibilities Strategic Campaign Enablement Design and execute sophisticated email and SMS marketing journeys using Salesforce Marketing Cloud Engagement and Data Cloud. Lead segmentation, automation, and personalization strategies aligned with business objectives. Data Management & Audience Strategy Develop advanced data management plans to support personalized marketing, including segmentation automations, reporting frameworks, and performance insights. Activate audience strategies using Salesforce Data Cloud to drive precision targeting at scale. Compliance & Deliverability Leadership Champion consent and preference management initiatives, ensuring compliance with TCPA, CAN-SPAM, and other regulations. Implement data hygiene practices and monitor sender reputation using tools like Validity. Cross-Functional Collaboration Serve as a key stakeholder in enterprise initiatives, partnering with Product, IT, and Performance Marketing teams to align marketing solutions with business goals. Enable cross-channel testing strategies that drive insights and optimize campaign performance. Technology Adoption & Team Enablement Lead the adoption of new features and technologies across the email/SMS marketing stack. Provide guidance and input to technical team responsible for operationalizing new technologies. Roadmap Development Collaborate with leadership to help shape the Email & SMS Marketing Enablement roadmap, identifying strategic use cases and innovation opportunities. Assists with defining and measuring the operational success metrics for the delivery of new technologies. What You Bring Expertise in Salesforce Marketing Cloud Engagement , including Journey Builder, Automation Studio, Contact Builder, Content Builder, Mobile Studio, and Einstein features. Advanced knowledge of Salesforce Data Cloud , with experience designing and activating audience segmentation strategies. Strong understanding of email/SMS marketing best practices , including deliverability optimization, compliance, and data hygiene. Technical proficiency in HTML, CSS, SQL, AMPscript, and JSON; experience with API integrations for cross-platform automation. Analytical skills using tools like Adobe Analytics and Tableau to interpret KPIs and optimize performance.

Certifications :

Salesforce Marketing Cloud Email Specialist (required); Salesforce Marketing Cloud Consultant (preferred).

Experience :

6+ years in enterprise or agency roles focused on email/SMS marketing strategy, operations, or platform engineering. #LI-TM1 Benefits & Perks The following Benefits & Perks apply to Full-Time Roles Only . We're dedicated to ensuring children and their families have every opportunity to enjoy life's special moments. We're also committed to giving our staff excellent benefits so they can do the same.

Core Medical Coverage:

(low cost low deductible Medical, Dental, and Vison Insurance plans) 401K Retirement Plan with 7% Employer Contribution Exceptional Paid Time Off Maternity / Paternity Leave Infertility Treatment Program Adoption Assistance Education Assistance Enterprise Learning and Development ALSAC is an equal employment opportunity employer. ALSAC does not discriminate against any individual with regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, transgender status, disability, veteran status, genetic information or other protected status.

No Search Firms:

ALSAC does not accept unsolicited assistance from search firms for employment opportunities. All resumes submitted by search firms to any ALSAC employee or ALSAC representative via email, the internet or in any form and/or method without being contacted and approved by our Employee Experience team and without a valid written search agreement in place will result in no fee being paid if a referred candidate is hired by ALSAC.