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IDR, Inc.

Marketing Analytics Analyst

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What they do

A Marketing Analytics Specialist researches and analyzes industry market data and consumer demand data, using an analytical, data-driven approach to help develop marketing plans and strategies for businesses.

$89,671 / year median in Tennessee

+14% projected growth

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Job Description

IDR is seeking a Marketing Analytics Analyst to join one of our top clients for a hybrid opportunity in Memphis, TN. This role focuses on providing strategic analytics and measurement support within a leading organization in the nonprofit or marketing services industry. The position involves applying advanced analytical techniques, experimentation methodologies, and measurement frameworks to evaluate marketing investments and guide decision-making. Position Overview for the
Marketing Analytics Analyst:
Serve as a strategic analytics and measurement partner within the Marketing Analytics organization. Apply advanced analytical techniques, experimentation methodologies, and measurement frameworks to assess marketing effectiveness. Translate complex data insights into clear, actionable recommendations for stakeholders. Support enterprise marketing measurement initiatives, including incrementality testing, attribution interpretation, and audience analytics. Collaborate closely with various marketing and data teams to ensure trusted, consistent measurement practices. Requirements for the
Marketing Analytics Analyst:
Bachelor's degree in Data Analytics, Statistics, Mathematics, Economics, Business Analytics, Information Systems, Marketing Analytics, Computer Science, or a related field. Experience in analytics, marketing analytics, performance measurement, or business intelligence. Experience analyzing and interpreting marketing performance across digital and traditional channels. Strong understanding of experimentation, measurement methodologies, and statistical concepts. Demonstrated ability to communicate complex analyses through visualization tools and platforms. What's in it for you? Competitive compensation package Full Benefits; Medical, Vision, Dental, and more! Opportunity to get in with an industry leading organization. Why IDR? 25+ Years of Proven Industry Experience in 4 major markets Employee Stock Ownership Program Dedicated Engagement Manager who is committed to you and your success. Medical, Dental, Vision, and Life Insurance ClearlyRated's Best of Staffing® Client and Talent Award winner 12 years in a row. #LI-Hybrid By submitting this application, you acknowledge and consent to engage in conversation with a recruiter or virtual recruiter from IDR Inc. and its affiliates, and contracted partners by receiving calls, AI-generated calls, texts, or emails to the contact information provided. Please ensure that the contact information provided is one you are permitted to use and are authorized to receive such messages on. If your contact information changes during the application process, please notify IDR promptly. Frequency varies for text messages. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages. You can opt-out of receiving communications at any time by saying or replying with "STOP" and "HELP" for help. To view our privacy policy, you may access it here (https://www.idr-inc.com/privacy-policy/).

Benefits

  • Employee Stock Options (ESOs)
  • Health Insurance
  • Dental Insurance
  • Vision Insurance