Job Overview We are seeking a dynamic and results-driven Digital Marketing Specialist to elevate our online presence and drive impactful marketing campaigns. In this role, you will develop, implement, and optimize digital marketing strategies across multiple channels to attract, engage, and convert our target audience. Your expertise will help us achieve measurable growth through innovative content creation, data-driven decision-making, and technical proficiency in digital tools. This paid position offers an exciting opportunity to contribute to a fast-paced environment where creativity meets analytics. Responsibilities Design and execute comprehensive digital marketing campaigns utilizing paid advertising platforms such as Google Ads, Facebook Advertising, and other social media advertising campaigns. Conduct keyword research and implement SEO strategies using SEO tools to improve organic search rankings and increase website traffic. Manage website content through content management systems like WordPress, ensuring timely updates and optimized pages for search engines. Develop compelling content for various digital channels including email marketing, social media posts, blogs, and landing pages to enhance engagement. Monitor and analyze campaign performance using web analytics reporting tools like Google Analytics and marketing analytics platforms; adjust strategies based on data insights. Optimize conversion rates through A/B testing, landing page improvements, and conversion optimization techniques. Oversee website management tasks such as HTML editing, CSS styling, website setup in digital campaign management tools, and integration with Google Tag Manager for tracking purposes. Skills Proficiency with SEO tools, SEM (Search Engine Marketing), Google AdWords, Google Analytics, and Google Tag Manager for effective campaign setup and performance tracking. Strong knowledge of paid search marketing, paid advertising campaign management, social media management, and social media advertising campaigns. Technical skills including

HTML, CSS, SQL

for data analysis and website customization; experience with content creation tools like Adobe Photoshop and Adobe Creative Suite for graphic design purposes. Expertise in email marketing platforms and automation tools to nurture leads and maintain customer engagement. Experience with web analytics reporting to measure ROI and inform future marketing strategies. Ability to manage multiple digital campaigns simultaneously while maintaining attention to detail; familiarity with e-commerce platforms is a plus. Excellent communication skills paired with a creative mindset to develop engaging content that resonates across diverse audiences. Join us as a Digital Marketing Specialist to harness the power of digital channels in transforming brand visibility into tangible business growth!

Pay:

$18.00 - $23.00 per hour Expected hours: 40.0 per week

Benefits:

Dental insurance Flexible schedule

Work Location:

In person