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Merucry Marine: Product Management Intern - Parts & Accessories
Career Insights for Product Marketing Specialist
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What they do
A Product Marketing Specialist develops marketing plans and strategies for one or more products sold by a business. Shapes and implements product-wide strategies and ensures that they fit in with company-wide messaging. Researches consumer demand and industry market data, provides specialized information on advertising and promotional resources.
$73,654 / year median in Wisconsin
+1% projected growth
Job Description
Fond du Lac, WI Full time
JR-051142
Are you ready for what's next? Come explore opportunities within Brunswick, a global marine leader (~~~) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes "Next Never Rests," and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation. Mercury Marine
•Fond Du Lac
•Product Management Intern
•
Parts & Accessories Location:
Plant 03-Fond du
Lac, WI Workplace Category:
Hybrid Travel Required:
No Direct Reports:
No Pay Range:
$18.00
•27.50
Visa Sponsorship:
Applicants must be currently authorized to work in the United States. This position is not eligible for employment visa sponsorship now or in the future.
Relocation:
Yes Innovation is the heart of Brunswick. See how your contributions will help transform vision into reality: Position Overview As part of the talented Mercury Marine Parts & Accessories business team, you will be responsible for conducting competitive market research, identifying market gaps, developing dealer catalogs, and creating compelling product descriptions and content. This position will also collaborate with cross-functional teams to support daily operations of the parts and oils categories. Strong communication skills are essential, as the role involves regular interaction with various departments, divisions, suppliers, and customers. This internship offers an excellent opportunity to gain hands-on experience in the dynamic marine industry, with exposure to marine engines, parts, and oils. At Brunswick, we have passion for our work and a distinct ability to deliver. Essential Functions Support daily product management activities, including the creation of product collateral such as website content and sell sheets, SKU rationalization, sales reporting, and product assortment analysis. Conduct competitive analysis across various product lines by evaluating the 5
Ps:
pricing, product, promotion, positioning, and placement in online markets. Perform market assessments to identify new growth opportunities and assist in business development initiatives. Maintain and update cross-reference lists, pricing data, and competitive positioning insights. Assist in updating product images and descriptions to help dealers and retail customers accurately identify and purchase Mercury and Quicksilver parts. Collaborate with cross-functional teams, suppliers, customers, and dealers to support product-related initiatives. Analyze industry trends and competitor data to identify opportunities for product line enhancements. Review current product offerings and present recommendations for improvement in a final presentation. Diversity of thought and experiences is fundamental when imagining the unimaginable. Certain skillsets/experiences are necessary; however, others can be developed along the way. Required Qualifications Student pursuing a Bachelor's degree in business, management, marketing, or CPG in retail Minimum 3.0 GPA required Proficient Microsoft Office (Outlook, PowerPoint, Excel) Strong verbal and written communication skills, with the ability to engage effectively across all levels of the organization Excellent interpersonal skills for building and maintaining productive working relationships Proficiency in data analysis and management, with the ability to present findings clearly and effectively Project management experience or skills, with the ability to prioritize tasks and meet deadlines (preferred) Ability to collect, analyze, and derive insights from market and consumer data Minimum second semester sophomore status with 48 completed credits Availability to work full-time (40 or more hours per week) during the the months May through August of 2027. Preferred Qualifications Mechanical and business aptitude and familiarity with the marine and/or powersports businesses is preferred Excellent communication and organizational skills Hardworking, enthusiastic, and self-motivated personality
Working Conditions:
Learning Opportunities:
Our Student Program is designed to provide hands-on experience in a professional setting. You will work alongside experienced professionals and get a chance to apply your academic knowledge to real-world tasks.
Project Work:
The work environment is supportive, collaborative, and conducive to learning. Student co-ops or interns typically work on specific projects or tasks that contribute to the organization's goals. This may range from supporting larger projects to handling smaller, individual assignments.
Hours:
Co-ops and Interns are expected to work a full 40-hour work week
Feedback and Performance Reviews:
As a co-op or intern, you will receive feedback and performance reviews throughout your assignment. We value the importance for interns to understand their progress and areas for improvement. The pay range for this position is $18.00-27.50 per hour. The actual hourly rate offered will vary depending on multiple factors including year in school/credits earned, degree, job-related knowledge/skills, relevant experience, business needs, and geographic location. Compensation decisions are dependent upon the specifics of the candidate's qualifications and the business context.
Why Brunswick:
Whatever tomorrow brings, we'll be at the leading edge. As the clear leader in the marine industry, we're committed to our values and supporting our exceptional people. We offer and encourage growth opportunities within and across our many brands. In addition, we're proud of being recognized for making a splash with numerous awards (~~~) ! About Mercury Marine Headquartered in Fond du Lac, Wisconsin, Mercury Marine is the world's leading manufacturer of recreational marine propulsion engines. A division of Brunswick Corporation (
NYSE:
BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications. Mercury empowers boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. The company's industry-leading brand portfolio includes Mercury outboard engines, Mercury MerCruiser sterndrive and inboard packages, Mercury propellers, Mercury inflatable boats, Mercury SmartCraft electronics, Land 'N' Sea marine parts distribution and Mercury and Quicksilver parts and oils. More information is available at ~~~. Next is Now! We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact ~~~ for support. Brunswick (~~~) and Workday (~~~) Privacy Policies Brunswick does not accept applications, inquiries or solicitations from unapproved staffing agencies or vendors. For help, please contact our support team at: ~~~ or ~~~. All job offers will come to you via the candidate portal you create when applying through a posted position through https:///~~~/careers . If you are ever unsure about what is being required of you during the application process or its source, please contact HR Shared Services at ~~~ or ~~~ . #Brunswick Corporation
•Mercury Marine For more information about EEO laws,
•click here (~~~) Brunswick Corporation participates in E-Verify as part of our commitment to a lawful and transparent hiring process.
For additional information click here:
~~~ . Brunswick is a global leader in marine recreation, delivering innovation that transforms experiences on the water and beyond. Our unique, technology-driven solutions are informed and inspired by deep consumer insights and powered by our belief that "Next Never Rests". Brunswick is dedicated to industry leadership, to being the best and most trusted partner to our many customers, and to building synergies and ecosystems that enable us to challenge convention and define the future. Innovative, driven, exceptional, authentic and united, these values represent our Employee Value Proposition and are at the heart of how we work together and what differentiates us as an employer of choice.