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H
Henkel
Senior Retail Media Manager
Career Insights for Media Planner / Buyer
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Scorecard
Based on California data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$90,825 / year median in California
+1% projected growth
Job Description
Senior Retail Media Manager Consumer BrandsMarketingVarious locationsFull TimeRegular
- _About_
- _this_
- _Position_
- At Henkel, you'll be part of an organization that's shaping the future through innovation, sustainability and collaboration.
- Dare to learn new skills, advance in your career and make an impact at Henkel.
- What you´ll do
- + Develop and execute comprehensive advertising strategies across Amazon Sponsored Ads, Amazon DSP, Google Ads, and social media in partnership with retail customers, agencies, and internal stakeholders + Build, scale, and optimize paid search and programmatic campaigns to drive performance metrics including ROAS, CPC, CTR, conversion rate, and monthly sales targets, while leveraging Amazon Marketing Cloud (AMC) for audience development and full-funnel optimization + Analyze campaign data and implement recommendations through continuous testing, auditing, and optimization of search and DSP campaigns to maximize efficiency and ROI + Create and deliver strategic insights through Quarterly Business Reviews (QBRs), performance reports, and actionable recommendations that inform client outcomes and internal decision-making + Manage large, complex media budgets across multiple channels and promotional calendars, including major events like Prime Day, while ensuring timely content delivery and implementation + Drive cross-functional collaboration with Account Managers, internal teams, and retail advertising teams to execute unified strategies and serve as the internal and external media expert + Provide operational support including monthly billing, reporting, and customer service coordination as required •What makes you a good fit•+ Bachelor's degree in business or marketing + 5+ years of hands-on experience managing full-funnel retail media campaigns across Amazon Sponsored Ads, Google/Youtube Ads, and Amazon DSP + Amazon Advertising (Search & DSP) and Google Ads certifications required + Strategic mindset with demonstrated ability to answer core business questions beyond media performance metrics and provide actionable insights + Experience with Amazon Marketing Cloud (AMC), including audience creation and query development + Experience supporting haircare and beauty brands preferred + Proficiency in various retail advertising platforms including but not limited to Amazon Advertising (Sponsored Ads, DSP), Google Ads, Meta Platforms, TikTok, etc.
- Some benefits of joining Henkel
- + •
Health Insurance:
- affordable plans for medical, dental, vision and wellbeing starting on day 1 +
Work-Life Balance:
- Paid time off including sick, vacation, holiday and volunteer time, flexible & hybrid work policies (depending on role), and vacation buy / sell program +
Financial:
- 401k matching, employee share plan with voluntary investment and Henkel matching shares, annual performance bonus, service awards and student loan reimbursement +
Family Support:
- 12-week gender neutral parental leave (up to 20 weeks for parents giving birth), fertility support, adoption & surrogacy reimbursement, discounted child and elderly care, and scholarships +
Career Growth:
- diverse national and international growth opportunities, access to thousands of skills development courses, and tuition reimbursement The salary range for this role is
- $90,000.00 and $125,000.00
JOB ID:
- 26099415
Job Locations:
- United States, AZ, Scottsdale, AZ | United States, CA, Los Angeles, CA | United States, CA, San Francisco, CA | United States, CO, Denver, CO
- Contact information for application-related questions:
- talent.acquisition@henkel.com Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.
Application Deadline:
- As long as the vacancy is listed on our Career Site, we are happy to receive your application
Job-Center:
- If you have an application already, you can create or log in to your accounthere (https://henkel.