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PP
Partners Personnel
Buyer
Career Insights for Media Planner / Buyer
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Scorecard
Based on California data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$90,825 / year median in California
+1% projected growth
Job Description
Buyer Partners Personnel Oxnard, CA Job Details Full-time $75,000 - $90,000 a year 2 days ago Benefits Health insurance 401(k) Paid time off Vision insurance Qualifications Sourcing Attention to detail Contracts Facebook Marketing analytics Full Job Description Job Overview We are seeking a dynamic and detail-oriented Buyer to join our vibrant marketing and media procurement team. In this role, you will be responsible for sourcing, negotiating, and purchasing advertising space and media assets across various channels to maximize brand visibility and campaign effectiveness. Your expertise will drive strategic media buying initiatives, ensuring optimal allocation of budgets while aligning with marketing objectives. This is an exciting opportunity for a proactive professional passionate about digital marketing, media planning, and market research to make a tangible impact on our brand presence. Duties Develop comprehensive media buying strategies by analyzing market trends, audience insights, and performance data to identify the most effective advertising opportunities. Negotiate contracts and rates with media vendors, including digital platforms like Google Ads and Facebook Advertising, as well as print and broadcast outlets, ensuring favorable terms that meet campaign goals. Manage the end-to-end purchasing process for advertising campaigns, including budget allocation, scheduling, and placement across multiple channels such as social media marketing, digital marketing, and print advertising. Conduct thorough market research to stay ahead of industry trends, competitor activities, and emerging media opportunities that can enhance campaign reach and ROI. Collaborate closely with marketing teams to develop media plans that align with overall marketing strategies and performance marketing objectives. Monitor campaign performance using analytics tools to optimize media spend, improve targeting accuracy, and ensure maximum engagement. Maintain strong relationships with media vendors and partners to secure exclusive deals, discounts, or added value for advertising sales efforts. Skills Proven experience in media buying, purchasing, negotiation, and advertising sales within digital marketing environments. Deep understanding of performance marketing metrics and analytics tools to evaluate campaign success effectively. Expertise in Nielsen ratings data analysis for TV and radio campaigns to inform strategic decisions. Proficiency in managing Google Ads campaigns and Facebook Advertising platforms for targeted audience outreach. Strong background in market research techniques to identify new opportunities and optimize existing campaigns. Skilled in media planning across various channels including social media marketing, print advertising, and digital platforms. Excellent budgeting skills with the ability to allocate resources efficiently while maximizing ROI. Knowledge of media buying best practices in both online and offline environments combined with a passion for innovative marketing strategies. Join us as a Buyer if you're eager to leverage your negotiation skills, market insights, and digital expertise to elevate our brand's presence across diverse channels!