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BCForward

Specialist, Performance Media

Career Insights for Media Planner / Buyer

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$113,666 / year median in Maryland

+1% projected growth

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Job Description

Job Title:
Specialist, Performance Media Location:
Onsite- Los Angeles, CA Duration:
Contract - 12 months
Pay Range:
$35-45/hour W2 About TSR TSR is a trusted staffing and workforce solutions partner with more than 50 years of experience delivery highly qualified talent to support clients' most critical business and technology initiatives. Through a disciplined approach to sourcing, candidate vetting, and delivery, TSR helps organizations scale teams quickly while maintaining quality and reliability. TSR operates with a global delivery model, leveraging specialized teams to support enterprise clients across North America and beyond. In June 2024, TSR was acquired by Justin Christian, founder and CEO of BCforward, a global provider of professional services and workforce solutions. This partnership expands TSR's ability to deliver broader capabilities, global delivery resources, and enhanced opportunities for both clients and consultants. Job Description We are seeking a Campaign Specialist to join our dynamic team. The ideal candidate will have strong experience in paid social and performance media across major platforms and a proven ability to optimize campaigns, extract insights, and drive measurable outcomes across social, video, and owned-and-operated properties.
Responsibilities:
Manage optimization of campaigns across social platforms, YouTube, and client brand.com sites. Build campaigns accurately and on schedule to support seamless launches across 12+ advertiser categories. Provide stakeholders with campaign analyses that surface actionable insights to inform sales and planning. Analyze audience data, historical performance, and industry trends to guide client recommendations and internal decisions. Deliver in-flight and end-of-campaign recaps highlighting results, optimizations, and growth opportunities. Troubleshoot campaign and account issues promptly and resolve root causes.
Required Skills & Qualifications:
2+ years managing paid social campaigns with hands-on platform execution. Proficiency in Meta and TikTok Ads Managers, including trafficking, pacing, and optimization. Understanding of media metrics and KPIs, branded and commerce content, and ad technology. Demonstrated success collaborating with cross-functional teams. Strong attention to detail, organization, and written communication skills.
Preferred Skills:
Experience with Pinterest, LinkedIn, Google Ads, Snapchat, and Taboola. Experience building and optimizing video and social extensions across publisher-owned sites. Why TSR? At TSR, we believe in advancing lives and careers. When you join our team, you gain access to: Competitive compensation and benefits. Opportunities for growth with global clients. A supportive, inclusive culture that values innovation and people. Exposure to cutting-edge technologies and projects. About Our Commitment TSR is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, age, disability, or veteran status. Interested? Apply Now! If this sounds like the right opportunity for you, please apply with your most recent resumes to