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PlayPacked
Media Buyer
Career Insights for Media Planner / Buyer
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$86,075 / year median in New York
+2% projected growth
Job Description
Media Buyer PlayPacked New York, NY Job Details Full-time $90,000 - $120,000 a year 1 hour ago Qualifications Attribution modeling Conversion rate optimization (CRO) Full Job Description The Role We're looking for an ambitious, data-driven D2C Media Buyer to support Packed's growth through paid social and digital advertising. You'll help run campaigns across our major channels, execute creative tests, and work closely with our marketing and creative teams to drive efficient, profitable growth for our mobile app. Packed lets people open real sealed trading card packs from their phone, then sell cards back for cash or have them shipped. It sits at the intersection of collecting, gaming, and commerce, and paid acquisition is the engine that scales it. Responsibilities Plan, launch, and optimize paid media campaigns across Meta, TikTok, AppLovin, Snapchat, and other performance channels Manage budgets and pacing to maximize ROAS while holding strong unit economics Develop and execute A/B tests on creative, copy, and audiences to uncover scalable winners Partner with the creative team to inform ad concepts and give performance-driven feedback Analyze and report on campaign data to surface trends, insights, and optimization opportunities Work with product and growth to align acquisition with retention and LTV Stay ahead of platform changes, industry shifts, and competitor campaigns Qualifications 1 to 3 years managing paid media for mobile apps or D2C brands Proven success in Meta Ads Manager and/or TikTok Ads Manager; app-install campaign experience strongly preferred Strong analytical mindset with tools like AppsFlyer, Google Analytics, or Looker Understanding of creative testing, conversion optimization, and mobile attribution (SKAN, MMPs) Comfortable managing budgets under guidance and making fast, data-driven calls Excellent communication and cross-functional collaboration Passion for collectibles, gaming, or performance marketing Self-starter with a strong sense of accountability Why Packed? Play a key role in paid acquisition at a fast-growing consumer app blending collecting, gaming, and commerce Small, high-impact team where your work moves the top line directly, working alongside our growth team Learn paid UA hands-on with real budget and real stakes Competitive salary and benefits Based in New York City.