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Publicis Groupe Holdings B.V

Supervisor, Paid Social

Career Insights for Media Planner / Buyer

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What they do

A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.

$95,740 / year median in Pennsylvania

+0% projected growth

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Job Description

Supervisor, Paid Social Publicis Groupe Holdings
B.V - 3.5
Philadelphia, PA Job Details $95,445 - $107,835 a year 1 day ago Qualifications Social media advertising campaigns Team supervision Managing media buying or planning teams Full Job Description Position Summary The Paid Social Media Supervisor is a subject matter expert and serves as key resource for the Paid Social team, clients and partner agencies, vendor partners, and internal cross-functional counterparts. The Supervisor works to develop paid social strategy for assigned accounts/brands and can clearly articulate the role that paid social plays in a holistic media program. Key Responsibilities Knowledge Understands the relationship between paid, owned, and earned social media tactics Has solid knowledge of category and channel Deep understanding of social media platforms such as Meta, Twitter, LinkedIn, Snap, TikTok, Reddit, and Pinterest Well versed in vendor landscape, contributes to agency POVs Monitors the latest trends in social media, including advertising formats, channels and technologies in order to improve campaign performance and provide recommendations on how clients can best leverage new tools and services Intermediate level understanding of Excel functions (ie. VLook-up, Pivot Table, chart building) and PowerPoint Understanding of Meta Advanced Measurement Solutions Understands Meta Pixel and other technical paid social platform solutions Understands how the agency works and how jobs flow through the agency Understands scope of work and flags scope creep on assigned account(s) Oversees daily operations and develops careers of Managers and Associates on assigned team(s) Plans social media as part of a holistic media approach & influences clients' social media goals Leads budget projections with support from Manager role Compiles data across several social media platforms and maintains high level of standard in creating and delivering weekly/monthly reports, including key metrics and analysis for insights, optimizations, and future strategy development Requirements Exhibits integrity and trust Adherence to agency procedures and processes Proficiency in computer skills used to manage day-to-day workflow (e.g., Microsoft Office Suite) 5 years biddable social media campaign management experience Experience in managing a team Meta Blueprint Certification desired Healthcare industry knowledge a plus