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CM
CTV Media
Media Planner
Career Insights for Media Planner / Buyer
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Scorecard
Based on Ohio data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$84,212 / year median in Ohio
-2% projected decline
Job Description
About CTV Media CTV Media, Inc. is a media planning and placement firm specializing in regional and national linear TV and streaming buys. Founded in 1980, we bring digital-style analytics to linear media through our proprietary platform, Engage4U, giving clients cross-screen visibility, refined scheduling, and measurable ROI. About the Role CTV Media is looking for a TV media planner to build and manage media plans across TV, radio and streaming for a mix of local and national accounts. The pace is quick and the details matter — thorough knowledge of TV planning and buying is required. Salary is five figures depending on experience. What You'll Do Develop and manage media plans spanning linear TV and streaming/OTT/CTV for local and national client accounts. Coordinate closely with internal planning, buying, and analytics teams to ensure flawless campaign execution and delivery. Manage multiple accounts and deadlines simultaneously in a fast-paced, detail-driven environment. Manage campaigns in-flight to ensure the campaign is airing properly and to optimize as needed. Stay current on TV and streaming media trends, inventory, and audience data to inform smarter client strategy. What We're Looking For Experience planning and/or buying TV and/or streaming media is required. Comfort operating in a fast-paced environment with shifting priorities and tight deadlines. A collaborative, team-first approach and a genuine interest in media strategy and the evolving TV/streaming landscape. Required Experience Previous experience in media, advertising, broadcast/cable, streaming/OTT, or media operations. Familiarity with Strata, Nielsen, FreeWheel, or similar media platforms. Experience with campaign execution, reporting, reconciliation, or pacing. Strong Microsoft Office skills, particularly Excel. Why CTV Media Join a team with a 46-year track record of media expertise and a forward-looking approach to data-driven video advertising. You'll work alongside strategists and buyers who are genuinely passionate about creating media solutions that deliver measurable ROI, with the tools and vendor relationships to back it up.