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Tractor Supply Company
Analyst, SE Marketing
Career Insights for Media Planner / Buyer
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Scorecard
Based on Tennessee data
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What they do
A Media Planner or Buyer advises companies and clients on using media effectively for advertising and marketing. Identifies target audience for advertising, researches customer demographics and cost options for different advertising outlets; reviews media programming and recommends a strategy for ad placements.
$89,277 / year median in Tennessee
+6% projected growth
Job Description
Overall Job Summary
This role will support the Media team with the day-to-day campaign management and performance reporting for paid media campaigns with a primary focus on Google Ads.
Essential Duties and Responsibilities (Min 5%) Partner with the Media managers to execute performance marketing campaigns, report on results, and recommend future enhancements.
Work directly in Google Ads to deploy paid search, shopping, and Performance Max campaigns under the direction of the Media Manager with a focus on performance marketing channels.
Support onboarding of future performance channels in social media (i.e.
TikTok) Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms. Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives. Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing. Complete media stretch projects and other tasks as assigned. Required Qualifications
TikTok) Support Media managers in collaborating with IT and Product feed partners to ensure data integration, measurement integrity, and compliance within our product feed for various marketing platforms. Partner with National and Local Marketing Managers to develop and execute campaigns that support key merchandise initiatives. Proactively coordinate daily tasks and facilitate regular and clear communication with internal departments and third parties to achieve timely completion and ensure proper execution of performance-based marketing. Complete media stretch projects and other tasks as assigned. Required Qualifications