Job Description Role Overview As the Paid Digital Media Expert, you will manage, optimize, and analyze multi-channel advertising campaigns with a focus on driving measurable business results. You'll collaborate with our account management, creative, and automation teams to ensure campaigns are strategically aligned, efficiently executed, and consistently refined for better performance. This role is ideal for someone who thrives in a fast-paced environment, has a deep understanding of data and tracking, and is eager to help shape processes, improve systems, and lead the future of our paid media team. The Young Automotive Group is Growing Again! At Oz Marketing , we're passionate about creating innovative campaigns and building brands that excite and inspire. As a Paid Media Specialist , you will manage, optimize, and analyze multi-channel advertising campaigns with a focus on driving measurable business results. You'll collaborate with our account management, creative, and automation teams to ensure campaigns are strategically aligned, efficiently executed, and consistently refined for better performance. This is your chance to join a collaborative, creative team in a fast-paced, dynamic environment. If you're a motivated, results-driven individual with a passion for marketing and sales, we'd love to hear from you! We are a large organization that still operates with a family-owned, people-first culture , offering real career growth and long-term opportunities. Full-time employees enjoy excellent benefits , employee pricing, and family discounts across all Young Automotive Group products. We've been recognized as a "Top Workplace" and "Best Company to Work For" in Utah and Idaho for several years and counting—and we're just getting started. For more information on why we are a great place to work, check out our video: https://www.youtube.com/watch?v=8Of2otlHZ-o&feature=youtu.be

Benefits Retirement Benefits:

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Health Benefits:

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Life Benefits:

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PTO Benefits:

1 Responsibilities Plan launch and optimize campaigns across Google Ads Meta Ads YouTube and Display. Configure manage and validate conversion tracking GA4 and Google Tag Manager to ensure accurate data collection and reporting. Monitor performance metrics analyze data and provide actionable insights to improve ROI and efficiency. Collaborate with account management and creative teams to align campaign strategy with client goals and objectives. Test and refine targeting bidding creative and messaging strategies to maximize results. Contribute to the development of scalable processes and reporting frameworks for the paid media department. Support the expansion of Oz's digital advertising services beyond the automotive and powersports industries. Stay current with platform updates emerging trends and best practices in paid media management. Qualifications 3+ years of hands-on experience managing multi-platform paid media campaigns (Google Ads Meta YouTube Display). On-site only in our Layton Utah office. Advanced knowledge of Google Analytics 4 (GA4) and Google Tag Manager (GTM). Strong understanding of conversion tracking audience segmentation and attribution modeling. Proven ability to analyze data interpret insights and make strategic recommendations. Excellent organizational communication and collaboration skills. Agency experience or experience working with multiple clients is preferred. Familiarity with automotive or powersports marketing is a strong plus. A proactive driven mindset with the desire to grow into a leadership role.