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Profiles

PPC Strategist

Career Insights for Pay Per Click Specialist

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What they do

A Pay Per Click Specialist plans and manages advertising campaigns using paid advertising on the internet. Creates pay per click campaigns for clients, oversees accounts, and monitors and analyzes campaign results and performance. Develops advertising copy and keywords targeted to potential customers.

$78,072 / year median in California

+10% projected growth

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Job Description

A leader in the financial services industry is hiring a PPC Strategist in Irvine, CA for a full-time, 3 days on-site position.
PPC Strategist Perks:
Competitive salary range 100k-120k annually depending on experience. Opportunity to work within a dynamic, regulated industry. Collaborative team environment. Professional development and growth potential. Comprehensive benefits package.
PPC Strategist Requirements:
3-5 years of hands-on experience managing PPC campaigns with direct execution. Expertise in Google Ads and Microsoft Advertising, including Search, Display, and remarketing. Strong analytical skills with familiarity in Google Analytics (GA4) and reporting tools. Direct hands-on experience managing multiple PPC campaigns with budgets of $2M-$3M per month. Knowledge of mortgage or regulated financial services advertising compliance requirements is a plus.
PPC Strategist Responsibilities:
Own and execute the paid media channel strategy across search, display, remarketing, and paid social channels. Develop and optimize campaigns targeting mortgage products and geographic markets. Manage budget allocation, bid strategies, and campaign performance to maximize lead volume and funded loans. Collaborate with cross-functional teams to ensure compliance with industry regulations and legal standards. Monitor performance metrics, produce regular performance reports, and recommend data-driven improvements.
About Profiles:
An award-winning creative and marketing workforce solutions provider. For 25+ years, Profiles has combined deep industry expertise with forward-thinking innovation to help organizations build, scale, and transform their teams. Anyone can fill a role. What we do goes beyond this, supporting workforce strategies that drive competitive advantage in an AI-powered landscape. Offering contract, contract to hire, direct hire, embedded teams, and consulting services nationwide. Join our network. New job opportunities are listed daily - careerprofiles.com. B123D