A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.
Baton Rouge, LA Job Details From $150,000 a year 1 day ago Qualifications Google Analytics Certification Website activity analysis Google Sheets Google Docs Google Ads Certification Managing marketing teams Managing media buying or planning teams Microsoft Ads Media data analysis Leading team collaboration initiatives Pay-per-click (PPC) advertising Managing projects Marketing analytics Gmail Marketing agency experience Google Slides Paid search marketing Technical Proficiency Search engine marketing (SEM) strategy development Full Job Description Job Overview As a Paid Search Director at Click Here Digital, you will manage a team of paid search analysts. While collaborating with the Paid Media Technical Director, you will be the driver of team engagement and success. Job Responsibilities Lead a team of paid search analysts, providing guidance and support to ensure the successful execution of paid search campaigns. Collaborate with Paid Media Technical Director to ensure team priorities are aligned with company and client goals. Collaborate with cross-functional teams to ensure alignment and integration of paid search campaigns. Manage key accounts individually (minimum of $150K monthly ad spend) Provide additional support on onboarding accounts Monitor campaign performance, analyze data, and identify trends to make data-driven decisions. Plan team account allocations and transitions. Oversee training progression of new hires and conduct inspection of training documentation. Assist with mid-month and end-of-month analyst note QA. Provide regular progress of team performance. Participate in routine external partner calls (Google, Incubeta, CallRail, etc.) Ensure adequate resources for new initiatives (RSA implementation, etc) Take ownership of tasks required for completion of website migrations Stay up to date with changes in search engine algorithms and ad platforms, adjusting strategies accordingly. Required Qualifications Experience managing paid search campaigns, in an agency environment Experience managing and leading a team Proficiency in Google Ads, Bing Ads and Google Analytics, and other relevant paid search campaigns. Deep technical knowledge and understanding of Paid Search/SEM Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions. Excellent communication and presentation skills, with the ability to articulate complex concepts and strategies to clients and team members. Detail-oriented with strong organizational skills and the ability to manage multiple projects simultaneously.
Google Certifications:
Google Ads, Google my Business, Google Analytics Proficiency in Microsoft Office/Google Workspace (Docs, Sheets, Slides, GMail, GChat).
Preferred Qualifications:
Bachelor's degree in Marketing, Mass Communications, Business, Digital Advertising, or equivalent experience. Agency experience Experience in automotive, legal, and/or medical verticals Ability to handle multiple clients simultaneously
