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Aston Carter

Paid Media Analyst

Career Insights for Search Engine Marketing Specialist

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What they do

A Search Engine Marketing Specialist develops website traffic by purchasing ads on internet search engines. Launches and maintains paid search advertising campaigns for a company. Analyzes marketing data related to search query results.

$89,441 / year median in California

-2% projected decline

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Job Description

Description Key Responsibilities
  • Build, launch, and optimize sponsored search, display, and media campaigns across Amazon Ads, Walmart Connect, DoorDash, and other retail media networks.
  • Manage campaign activity end-to-end within Pacvue, including bid management, budget pacing, keyword strategy, and targeting adjustments.
  • Monitor daily performance metrics, including ROAS, ACOS/TACOS, CPM, CPC, conversion rate, and share of voice.
  • Develop and maintain performance dashboards and reporting for internal stakeholders.
  • Conduct keyword research, competitor analysis, and search-term mining.
  • Make data-driven recommendations for budget allocation across platforms and campaign types.
  • Partner with brand and creative teams to align ad content with campaign objectives.
  • Maintain organized campaign structures, naming conventions, and documentation. Additional Skills & Qualifications Required Qualifications
  • 2-4+ years of hands-on retail media or paid search experience with direct campaign management responsibility.
  • Pacvue experience is required. Candidates without Pacvue experience will not be considered.
  • Active campaign experience on at least two of the following: Amazon Ads, Walmart Connect, DoorDash Ads, Instacart Ads, Kroger Precision Marketing, or similar retail media platforms.
  • Strong analytical skills with the ability to turn data into actionable insights.
  • Ability to work independently with minimal oversight and communicate status/blockers effectively. Preferred Qualifications
  • Experience with CPG, beverage, or FMCG brands.
  • Familiarity with Power BI, Tableau, Helium 10, or similar analytics/BI tools.
  • Amazon Ads or other retail media certifications.
  • Experience with DSP/programmatic retail media buys.
Experience Level Expert Level Job Type & Location This is a Contract position based out of Santa Monica, CA. Pay and Benefits The pay range for this position is $50.00 - $50.00/hr. Individual compensation offered for this position within this range will depend on many factors, including qualifications, skills, relevant experience, job knowledge, geographic location, internal equity, and other pertinent job-related factors. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following:
  • Medical, dental & vision
  • Critical Illness, Accident, and Hospital
  • 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available
  • Life Insurance (Voluntary Life & AD&D for the employee and dependents)
  • Short and long-term disability
  • Health Spending Account (HSA)
  • Transportation benefits
  • Employee Assistance Program
  • Time Off/Leave (PTO, Vacation or Sick Leave) Workplace Type This is a hybrid position in Santa Monica,CA.
Application Deadline This position is anticipated to close on Sep 18, 2026. About Aston Carter Aston Carter provides world-class corporate talent solutions to thousands of clients across the globe. Specialized in accounting, finance, human resources, talent acquisition, procurement, supply chain and select administrative professions, we extend the capabilities of industry-leading companies. We draw on our deep recruiting expertise and expansive network to meet the evolving needs of our clients and talent community with agility and excellence. With offices across the U.S., Canada, Asia Pacific and Europe, Aston Carter serves many of the Fortune 500. We are proud to be a ClearlyRated Best of Staffing® Platinum Award winner for both client and talent service. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email astoncarteraccommodation@astoncarter.com (%20astoncarteraccommodation@astoncarter.com) for other accommodation options.
San Francisco Fair Chance Ordinance:
Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.
Massachusetts Lie Detector:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Use of Artificial Intelligence (AI): We may use Artificial Intelligence (AI) to support parts of our hiring process, including sourcing, screening, and evaluating candidates. AI helps assess applications and qualifications, but final decisions are made by our hiring team. By applying, you acknowledge and agree that your application may be reviewed using AI tools.