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Phoenix New Times, LLC
Social Media Specialist
Career Insights for Social Media Strategist / Specialist
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Based on Arizona data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$63,391 / year median in Arizona
+10% projected growth
Job Description
Phoenix New Times is seeking a creative and strategic Social Media Specialist to support our clients' digital presence. This role focuses on designing and delivering engaging, on-brand content across multiple platforms including Facebook, Instagram, TikTok, X, LinkedIn, Google Business Profile, and Pinterest for a diverse portfolio of clients. The ideal candidate will lead the development and execution of social media campaigns, ensuring each client's voice is reflected through compelling storytelling, thoughtful design, and platform-specific strategy.
Responsibilities:
- Develop and implement social media strategies that align with each client's business goals
- Set up, optimize, and maintain client profiles across all relevant platforms to maximize visibility and engagement
- Create, design, and manage content calendars, producing original text, images, videos, and GIFs tailored to each platform
- Monitor and respond to comments, messages, and reviews in a timely and professional manner on behalf of clients
- Use social media analytics tools to produce detailed monthly performance reports
- Analyze key metrics to provide strategic insights and recommendations that drive continual improvement
- Identify trends, tools, and opportunities to enhance campaign performance and audience engagement
- Support new business efforts by conducting research, social audits, and competitive analysis, while assisting team members and sales representatives throughout the social media management sales
- Build and nurture strong client relationships through clear communication and consistent performance
- Stay current on industry trends, platform updates, and design best practices to ensure content remains fresh and effective
Requirements:
- Proven experience in social media marketing or as a digital media specialist, including managing content and engagement for multiple clients or brands
- Deep interest in the social media landscape with strong knowledge of current trends, platform updates, and digital culture
- Proficient in Canva, Google Workspace, Meta Business Suite, and social media scheduling tools such as Sprout Social
- Strong writing, editing, and communication skills across photo, video, and text formats
- Skilled in social media reporting and analytics, with the ability to translate data into actionable insights
- Ability to understand client business needs and develop strategies that align with their goals
- Detail-oriented, organized, and customer-focused, with strong multitasking capabilities and a positive attitude
- Fluency in English required; proficiency or working knowledge of Spanish is a plus
- Experience with Facebook Ads or other paid social advertising platforms is a plus What We Offer
- Competitive salary of $40,000 - $50,000 per year, depending on experience
- Paid Time Off PLUS 8 Paid Holidays per year
- 401k w/ Company match
- Comprehensive benefits package including Medical, Dental, Vision, Life Insurance, Disability Insurance, plus more!
- Business casual atmosphere.
- Office work environment.
- Career growth opportunities in a fun, fast paced work environment.