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TS
Tri State Gate
Social Media Specialist
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Based on New York data
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What they do
A Social Media Strategist or Specialist develops strategies for using social media and networking sites in company marketing and advertising.
$69,571 / year median in New York
-1% projected decline
Job Description
About Us Tri State Gate is a custom gate, fence, and automation company serving the tri-state area. We're a family-run business with a small, tight-knit office team — the kind of place where you'll know everyone by name in your first week. Our clients are discerning and expect a polished, personal experience from the first phone call to long after the work is done. We're looking for an in-house Social Media Specialist to build and grow our presence across platforms and turn our craftsmanship into content that gets attention. This is a hands-on, ground-floor opportunity to own social strategy for a growing brand. Responsibilities Own day-to-day management of Instagram, Facebook, LinkedIn, TikTok, and any other relevant platforms Build and execute a content strategy that drives local brand authority, follower growth, and qualified customer inquiries Edit and curate high-resolution photo/video assets provided by our in-house photographer into platform-ready Reels, TikToks, graphics, and posts Write copy that matches our brand voice: polished, personal, and rooted in craftsmanship Execute organic and basic boosted local ad strategies to drive brand awareness and qualified customer inquiries across the tri-state area Respond promptly to comments, DMs, and inquiries to foster community and pass potential sales leads to our customer service team Monitor trending hashtags, topics, and competitor activity to keep content relevant and timely Track performance metrics — engagement, reach, and inquiry generation — and adjust strategy based on data-driven insights Coordinate with sales and customer service teams to surface content opportunities like client testimonials and reviews Flag potential reputation concerns to leadership as they arise Collaborate with the team and our photographer to identify content opportunities Qualifications Proven experience growing social accounts — professional, agency, or platform-side experience (Instagram, Meta, LinkedIn, or similar) strongly preferred Portfolio or work samples demonstrating short-form video editing (Reels/TikTok), copywriting, and social account growth Hands-on experience with video/graphic editing tools (CapCut, Adobe Premiere, Canva, or similar) Familiarity with Meta Business Suite for local post boosting; full Ads Manager experience a plus Platform-specific fluency across Instagram, LinkedIn, TikTok, and Facebook Excellent writing skills and a sharp eye for visual brand consistency Track record of measurable follower/engagement growth you can speak to Comfortable adapting quickly as platforms, algorithms, and trends shift Self-starter who can work independently and take ownership of the channel Familiarity with the trades, home services, or construction industry a plus, but not required What We Offer Ground-floor opportunity to build a brand's social presence from the inside Full creative ownership of strategy and content direction [Health insurance / PTO / 401k — list what applies] Work alongside a hands-on team building real, tangible projects — great source material for content Schedule Full-time, on-site at our Bedford Hills office, Monday through Friday, 9:00 AM to 5:00 PM. No nights or weekends. Compensation and Benefits
- $22.02 to $32.69 per hour, based on experience
- Health insurance with company contribution, eligible after 90 days
- 401(k) with company match, eligible after one year
- Paid vacation that grows with tenure
- Paid sick leave and six paid holidays How to Apply If you live and breathe social media and want to showcase tangible craftsmanship rather than just manage a calendar, we'd love to see your work.
Work Location:
In personPay:
$22.02- $32.