Advertisment Specialist Pineapple Healthcare Orlando, FL Job Details Full-time 6 hours ago Qualifications Social media advertising campaigns Spanish Basic graphic design principles YouTube English SEM campaigns Adobe Premiere Pay-per-click (PPC) advertising Facebook Professional art or design Paid search marketing Media editing tools Full Job Description Position Overview Pineapple Healthcare is seeking a highly motivated, innovative Advertising Specialist to join our Marketing & Communications team in Orlando, FL. This role requires a data-driven marketer with advanced digital advertising expertise and high-level graphic design capabilities. You will be responsible for building, optimizing, and scaling paid advertising campaigns while independently producing compelling, brand-aligned visual assets to support clinic initiatives and community outreach.
Key Responsibilities Paid Media Strategy & Management:
Plan, execute, and scale high-impact paid advertising campaigns on Meta Ads (Facebook/Instagram), Google Ads, and YouTube Ads.
Creative Asset Production:
Independently design high-quality graphics, visual media, digital ad banners, and video/reel content using Adobe Creative Cloud and modern design tools (Adobe, CapCut, Canva, and Affinity).
Campaign Analytics & ROI:
Monitor, analyze, and report on campaign KPIs, audience insights, and performance metrics to continually optimize ad spend and conversion rates.
Content Calendar Management:
Develop, schedule, and oversee comprehensive multi-channel content calendars across digital, social, and print platforms.
Brand & Reputation Alignment:
Maintain consistent brand messaging across all ad creatives, landing pages and promotional materials for events and community health fairs.
Secondary & Additional Responsibilities Social Media & Community Engagement:
Manage and monitor social media channels by responding to comments/messages and supporting reputation management when needed.
Crisis & Reputation Management:
Assist in managing crises, addressing negative reviews, and communicating responses to unfavorable news.
Cross-Departmental Alignment:
Coordinate with internal teams (clinical, operations, leadership) to gather information, develop accurate messaging, and promote key initiatives.
Digital & Web Support:
Assist in website updates, landing pages, and digital experience improvements in collaboration with the marketing and web teams.
Budget & Project Tracking:
Track advertising budgets, spending, and timelines to ensure efficient use of resources and timely delivery of campaigns.
On-Site Content Capture:
Assist with photography and videography needs, including capturing content during events or at clinic locations when required.
Market Research & Industry Trends:
Conduct market research and stay current on advertising trends, emerging platforms, healthcare marketing updates, and best practices.
Team Brainstorming:
Support creative brainstorming and team collaboration, contributing fresh ideas and solutions during campaign planning meetings.
Minimum Requirements Core Platform Mastery:
Proven hands-on experience managing paid ad campaigns within Meta Ads Manager, Google Ads, and YouTube Ads.
Advanced Graphic Design & Editing:
Intermediate to advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or comparable professional design software.
Experience:
2+ years of hands-on digital marketing, paid social execution, and visual content creation experience.
Language:
Strong bilingual (English/Spanish) written and verbal communication skills.
Location:
Must be able to work full-time Hybrid in Orlando, FL. Preferred Qualifications Prior marketing experience within healthcare, community health, or non-profit organizations. Hands-on photography and video production capabilities for clinic activations and events. Knowledge of SEO/SEM fundamentals and marketing automation platforms (HubSpot, Mailchimp).
