SEO / AIO

Digital Marketing Specialist - Content, Paid Ads & Social Media AirMD Boca Raton, FL Job Details Full-time $80,000 a year 16 hours ago Benefits Health insurance Paid time off Qualifications Social media advertising campaigns Website activity analysis E-commerce Content marketing SEO projects Media data analysis Pay-per-click (PPC) advertising Google Search Console Facebook Marketing analytics Instagram Paid search marketing Paid search advertising campaigns Full Job Description Company Overview AirMD is a leading scientific and engineering consulting firm specializing in indoor environmental testing and assessment services. Serving clients nationwide across diverse industries, AirMD's team of experienced scientists and engineers provides comprehensive solutions for indoor pollutants, ensuring healthier environments for residential, commercial, healthcare, and municipal sectors. Overview AirMD is seeking a hands-on

SEO / AIO

Digital Marketing Specialist to grow our online visibility, website traffic, leads, and e-commerce sales. This is a broad digital marketing role for someone with strong SEO experience and knowledge of AI search optimization (AIO/GEO) who can also work effectively across content, paid advertising, social media, email marketing, landing pages, and analytics. This is not primarily a social media position. We are looking for a well-rounded digital marketer who understands search first and can connect SEO, AI search, content, advertising, and social media into one coordinated strategy. Responsibilities Execute SEO strategies, including keyword research, on-page SEO, technical SEO, internal linking, content optimization, and competitor analysis. Optimize AirMD content for AI-driven search, AIO/GEO, generative search, and traditional Google search. Use Google Search Console, GA4, SEMrush, Ahrefs, Screaming Frog, or similar tools to identify and track opportunities. Research, create, and optimize website pages, articles, FAQs, blogs, product content, and landing pages. Manage and optimize Google Ads, Meta/Facebook/Instagram Ads, and other appropriate paid campaigns. Create and manage organic content for Facebook, Instagram, TikTok, LinkedIn, and YouTube. Develop short-form video, including Reels, TikTok, and YouTube Shorts. Build and optimize landing pages, lead-capture funnels, and email campaigns. Track conversions, cost per lead/sale, ROAS, organic traffic, rankings, leads, and revenue. Produce clear monthly performance reports and recommend improvements based on actual results. Requirements Approximately 2-5 years of hands-on digital marketing experience. Strong demonstrated experience with SEO and content optimization. Knowledge or practical experience with

AIO, GEO, AI

Search, LLM optimization, or generative search optimization. Experience with Google Search Console and GA4. Experience managing Google Ads and/or Meta paid advertising. Experience creating and optimizing website and social media content. Understanding of landing pages, conversion tracking, email marketing, and digital funnels. Comfortable analyzing performance data and making decisions based on measurable results. WordPress, Shopify, Canva, CapCut, Mailchimp, Klaviyo, HubSpot, or similar platform experience is beneficial. Preferred Experience Experience with e-commerce, direct-to-consumer products, health/wellness, environmental services, home services, local SEO, or technical products is a plus. What We're Looking For We want a hands-on digital marketer, not just a strategist or social media coordinator. The right person can personally research, create, publish, test, analyze, and improve digital marketing campaigns across multiple channels.

Pay:

$80,000.00 per year

Benefits:

Health insurance Paid time off

Work Location:

Hybrid remote in Boca Raton, FL 33487