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Prestige Health and Beauty Sciences Academy
SMM Manager
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Job Description
SMM Specialist / Social Media ManagerKey Performance Result Growth in the number of engaged followers across social media platforms . Key KPIs Number of qualified leads generated through social media Audience engagement and follower growth Content performance and reach Key Responsibilities Implement the company's social media marketing strategy through the development and consistent execution of a content plan. Create and publish social media content, including posts, Stories, Reels, and visual materials . Prepare creative briefs and concepts for photo and video shoots. Plan and launch giveaways, contests, challenges, and other engagement activities. Research and analyze competitors and target audiences across social media platforms. Develop and implement hashtag strategies. Create and manage Reels and Stories . Engage with the audience by moderating chats and conversations and responding to comments and messages. Manage influencer collaborations, including influencer research and selection, preparation of creative briefs, ad placements, and performance analysis. Collaborate closely with the Marketing Manager and Paid Ads/Targeting Specialist . Prepare regular reports on social media performance, results, and completed activities. Requirements Russian — required. English — C1 level or higher. Spanish is a plus. Minimum 3 years of professional SMM/social media experience , preferably in the education and/or beauty industry . Strong English copywriting skills. Creative mindset, strong visual awareness, and a good sense of style. Experience creating engaging social media content, including Reels and Stories. Ability to multitask, take responsibility, and quickly collect and analyze information. Excellent written and verbal communication skills. Strong organizational skills and ability to work independently. Employment Conditions Management of 2 social media accounts : an educational institution and a beauty clinic/med spa.