We're seeking a creative and organized Social Media Assistant to lead the creation and execution of content across all major platforms. This role involves content planning, publishing, engagement, and performance tracking to ensure our brand voice remains strong, consistent, and engaging. You'll help grow and connect with our online community through strategic storytelling on Instagram, TikTok, Facebook, and YouTube.
Key Responsibilities:
Content Creation & Strategy Develop monthly content calendars that align with brand goals and seasonal campaigns Plan, produce, and coordinate content (photos, Reels, Stories, short-form videos, captions, etc.) for Instagram, TikTok, Facebook, and YouTube Collaborate with internal teams for behind-the-scenes, user-generated content, and testimonials Write engaging, on-brand captions and video scripts across platforms Account Management Schedule and publish content using tools such as Later, Planoly, or Meta Business Suite Actively manage engagement by responding to comments, DMs, and community interactions Monitor brand mentions and relevant trends for potential reposts and engagement opportunities Coordinate influencer or brand partnerships and giveaway campaigns Analytics & Optimization Track and analyze performance metrics across all platforms and generate monthly reports Use insights to improve content strategy and boost audience growth and engagement Stay informed on platform changes, social trends, and competitor activity Collaboration Work closely with the marketing and creative teams to align digital and in-office promotions Support events, campaigns, and product/service launches with integrated content plans Attend occasional photoshoots or in-person meetings as needed
Requirements:
1+ years of experience managing social media accounts (brand or agency side) Strong writing, editing, and communication skills Proficiency with Instagram, TikTok, Facebook, and YouTube Experience with scheduling and analytics tools (e.g., Later, Meta Business Suite, YouTube Studio) Comfortable using design platforms like Canva Highly organized, self-motivated, and detail-oriented A strong aesthetic sense is preferred, especially for visual storytelling Experience in the beauty, wellness, or aesthetics industry is a plus