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Social Media Lead ( Health )
Job Description
Social Media Lead ( Health )
Social Media Lead ( Health ) ICF International, Inc. Rockville, United States Save Posted 19 hours ago Permanent Competitive Social Media Lead ( Health ) ICF International, Inc. Rockville, United States Save Social Media Lead ( Health ) Here's your chance to join our award-winning agency, ICF Next. We're changemakers, a community of mission driven creatives, communicators, strategists, and technologists. We're searching for our next Social Media Lead to support a federal government client account, working closely with our internal team and the client's communications staff. This is a hybrid role requiring the ability to travel onsite to the client's office in the D.C. metro area up to two days per week. The Team We are a team of digital media communications strategists and specialists working together to provide our clients with social media management, content writing, social listening, metrics reporting, digital engagement strategies, and training. Job Location(s): This is a hybrid role. As key personnel on a federal client account, this position requires the ability to travel onsite to the client's office in Rockville, MD up to two days per week, with availability during core business hours (9am - 5pm ET) and on short notice for urgent client matters. As a Social Media Lead, you will: Serve as the client's lead social media expert, supporting monitoring, executing, filtering, and measuring the client's social media presence Develop strategies and guidance to enhance the client's presence and engagement with its audience on social media channels Own the client's day-to-day social media presence, from strategy through execution, serving as the client's lead social media expert Plan and lead social media campaigns tied to national observances and key events Develop and publish engaging, on-brand content across platforms in compliance with plain language and accessibility standards Lead real-time social media event coverage, such as Twitter chats and Facebook Live Monitor performance and social listening data, translating results into actionable recommendations for client and leadership review Partner directly with client communications staff and leadership to guide social media strategy and brand presence Plan and lead social media events, such as Facebook Live, Live-Tweeting, and Twitter chats, including strategy, graphics support, and day-of coordination Manage analytics for the client's program, track and report performance data, and provide recommendations for improvement Monitor social media channels and develop social listening reports analyzing conversations, trends, and sentiment across platforms Build and maintain social media dashboards, and prepare monthly performance summaries (via PowerPoint) with recommendations for client and leadership review Thrive in a fast-paced environment, and adapt quickly to changing priorities and tasks on a day-to-day basis