About Soulidarity Therapy Soulidarity Therapy is a growing, multicultural mental health practice based in California. Founded in 2021, our mission is to make high-quality, culturally responsive mental health services more accessible to diverse communities, particularly immigrants, people of color, and multicultural families. Our team provides therapy, psychological evaluations, and specialized mental health services in multiple languages. As we continue to grow, we are investing more heavily in social media, digital education, and personal branding to expand our reach beyond traditional mental health services. We want to create engaging, culturally relevant content that makes psychology approachable, useful, and interesting to a broader audience. The person joining us will have the opportunity to help shape and grow our digital presence rather than simply maintain existing social media accounts. Hybrid |
Orange County, CA Starting Pay:
$20/hour + Performance Bonuses Starting compensation: $20/hour + performance bonuses, with formal compensation reviews at 90 days and 6 months based on performance, skill level, and demonstrated results. About the Role We are looking for a creative, ambitious, and highly motivated Social Media Marketing Strategist to help grow our digital presence across multiple platforms. This is not a role for someone who simply schedules posts. We are looking for someone who understands social media, pays attention to what is trending, and can turn ideas and trends into content that builds an audience, strengthens a brand, and increases engagement. The ideal candidate has several years of experience in social media marketing and content creation and is comfortable working independently. You should be proactive, resourceful, willing to learn, and motivated to get things done without needing constant direction. Fluency in written and spoken Mandarin Chinese is required, as our content will target both English- and Mandarin-speaking audiences. Key Responsibilities Social Media Strategy & Trend Analysis Monitor current social media trends, viral topics, platform changes, and emerging content formats. Identify content opportunities that are relevant to our brand and audience. Develop content ideas based on trends, audience interests, and business goals. Recommend new platforms, content formats, and strategies when appropriate. Analyze content performance and use data to continuously improve reach, engagement, and audience growth. Content Development Develop social media content from concept through publication. Create content independently when appropriate. Develop talking-head video topics, hooks, outlines, and scripts for the founder to film. Provide clear filming instructions and content plans when founder participation is needed. Repurpose long-form and short-form content across multiple platforms. Create both English and Mandarin content based on the audience and platform. Graphic Design & AI Content Creation Create professional social media graphics, carousels, thumbnails, and other visual assets. Use AI tools to improve the efficiency and quality of graphic design and content production. Stay current with emerging AI tools for marketing, design, video, and content creation. Maintain a consistent visual identity across platforms. Video Editing Edit short-form videos for Instagram Reels, TikTok, RedNote, YouTube Shorts, and other platforms. Edit longer-form YouTube content as needed. Add captions, graphics, hooks, transitions, and other elements that improve retention and engagement. Repurpose existing video content into multiple social media assets. Social Media Management Manage and help grow our presence across: Instagram RedNote / Xiaohongshu (小红书) TikTok YouTube LinkedIn Other emerging platforms that may be appropriate for our brand Responsibilities may include content planning, publishing, optimization, audience engagement, performance tracking, and maintaining a consistent posting schedule.
Qualifications Required:
Several years of experience in social media marketing, digital marketing, content creation, or a related field. Fluent in Mandarin Chinese , including strong reading and writing skills. Strong understanding of Instagram, TikTok, YouTube, RedNote/Xiaohongshu, and other major social platforms. Experience with short-form video editing. Experience creating social media graphics and visual content. Comfortable using AI tools for content creation, graphic design, research, and marketing. Strong understanding of social media trends and what makes content engaging and shareable. Ability to work independently and take ownership of projects. Strong organizational and time-management skills. Able to meet deadlines and manage multiple platforms simultaneously. Located in or able to travel to Orange County, California for occasional in-person content creation. We especially value someone who is: Ambitious and motivated to grow. Creative and full of ideas. Proactive rather than waiting to be told what to do. Curious and willing to learn new tools and strategies. Comfortable experimenting, measuring results, and adjusting quickly. Passionate about social media, branding, storytelling, and audience growth. Someone who takes pride in finishing projects and producing high-quality work. Work Arrangement This is a hybrid position based in Orange County, California . Most work can be completed remotely. However, the Social Media Marketing Strategist will occasionally need to meet in person for filming, photography, content creation, brainstorming, or other marketing projects. Candidates should therefore be located within reasonable traveling distance of Orange County.
Compensation Starting pay:
$20/hour Performance-based bonuses available Opportunity for increased compensation and responsibilities based on performance and growth Starting compensation: $20/hour + performance bonuses, with formal compensation reviews at 90 days and 6 months based on performance, skill level, and demonstrated results. What Success Looks Like We are looking for someone who does more than maintain social media accounts. Success in this role means consistently bringing new ideas to the table, identifying opportunities before being asked, producing high-quality content efficiently, and helping us build a stronger and more recognizable digital brand. If you are someone who follows social media trends because you genuinely enjoy understanding what works, loves experimenting with new ideas and AI tools, and wants the opportunity to help build and grow a brand, we would love to hear from you. To Apply Please submit your resume along with examples of social media accounts, videos, graphics, or other content you have created or managed. In your application, please also briefly describe: Which social media platforms you have managed professionally. Your experience with Mandarin-language social media or RedNote/Xiaohongshu. Which video editing, graphic design, and AI tools you currently use. One social media account or brand you believe is doing an excellent job right now and why. An example of a social media account you personally helped grow and the results you achieved.
