Sr Social Media Content Analyst

Sr Social Media Content Analyst#26-12219 Durham, NC Fully Remote Job Description 100% Remote in the 28 states

• North Carolina, Alabama, Arizona, Arkansas, Colorado, Florida, Georgia, Idaho, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, Mississippi, Missouri, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Virginia, Wisconsin, and Wyoming will be allowed to maintain their current residence and work remotely. Schedule
• M-F•4 hours a day.

They can flex and work M-Thursday and take Friday off. Part Time

• 20 hour / week job Screening question:
• Pick one insurance topic that confuses people (deductible, co-insurance, HSA vs FSA, in-network vs out of network)
• how do you turn it into a social-first campaign that educates, builds trust and drives plan consideration.
• Think of a social media trend and brainstorm how a health insurer could take part in it.

Top 3-4

Required Skills:

Be able to write compelling social media contect(Facebook, instagram, linkedin) Concept creation skills(Canva, video editing, asset development) Attention to detail. Nice to have

Skills:

Understanding the healthcare space, Sprout social

Years of Experience:

5-8 Industry Specific Experience

• required, ideal, necessary?

Healthcare Description:

• Constantly monitor online conversations, understand and keep up with the uniqueness of each social channel, and recommend strategies and content that consumers are most likely engage with in each channel.
• Develop and publish social media content and manage the content calendar.
• Coordinate paid ad campaigns.
• Using engaging, transparent and relevant social media practices to humanize our brand.
• Respond rapidly to issues and concerns shared within online platforms and community, in compliance with applicable laws, regulations and corporate policies.
• Identify, analyze and understand target audiences and their specific communication needs
• and develop effective messages for those audiences
• Demonstrate a high level of flexibility to respond to rapidly changing business needs.
• Actively engage other team members, management, and executive leadership and subject matter experts in the development of effective strategies for leveraging online communities.
• Possess a solid understanding of techniques and strategies for using a variety of internal, external and social media communications channels.
• Work collaboratively with other communications areas to ensure a consistent approach to corporate communication needs.
• Possess knowledge of a variety of communications disciplines and maintain proficiency in more than one area.

Hiring Requirements:

• Bachelor's degree or advanced degree (where required)
• 5+ years of experience in related field.
• In lieu of degree, 7+ years of experience in related field

EEO:

"Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of

• Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans.

"