GENERAL DESCRIPTION

Under the direction of the Director of Communications and Growth, the Social Media Analyst (SMA) is responsible for creating and maintaining Bienvivir's presence on social media sites. The SMA is in charge of increasing the overall exposure of Bienvivir through Search Engine Optimization (SEO). The Social Media Analyst will also recommend emerging social media tools that can be utilized and incorporated into Bienvivir's business, marketing and public relation strategies. The SMA will use creativity and marketing skills to generate brand awareness, increase enrollments and promote customer service through social media networks. The Social Media Analyst will regularly develop analytic reports on all social media platforms for the Director of Communications and Growth to report to the Bienvivir Executive Team.

RESPONSIBILITIES

1. Responsible for Search Engine Optimization (SEO). 2. Manages the Bienvivir Website, to include: maintenance, posting changes, updates, posting news, and promoting customer service. Will provide analytic reports, to include: trends, social media platforms performance, emerging social media tools, audience identification and strategic plans. 3. As directed by the Marketing Manager, the Social Media Analyst will be responsible for maintaining Bienvivir's Facebook presence, to include: posts, responding to questions, remarks, and inquiries. 4. Responsible for creating, and maintaining the Organization's newsletters for employee, participants and community partners.

These responsibilities include:

writing stories, blubs, blogs, captions, taking photographs, and editing. 5. Responsible for coordination, logistics, and presentations of recurring campaigns, and social media Analytic Reports to the Executive Team. 6. Responsible for maintaining social media brand identity. Will create overall exposure through social media outlets such as Facebook, Twitter, Instagram, LinkedIn, etc. 7. Will carry out other duties as assigned by immediate supervisor. Required Skills

QUALIFICATIONS / REQUIREMENTS

EDUCATION / EXPERIENCE 1. Bachelor's degree required; prefer two (2) years of college level work in social media management, public relations, and/or business communication. 2. Minimum two (2) years' experience in community public relations. 3. Valid Texas Driver's License; Motor Vehicle Driving record check will be conducted. Required Experience

KNOWLEDGE / SKILLS / ABILITIES 1.

Knowledge of marketing/outreach principles with ability to implement strategies that promote Bienvivir. 2. A dependable individual with a knowledge base, understanding and appreciation of the elderly, the PACE program and Bienvivir. 3. Strong interpersonal communication, written, and organizational skills 4. The ability to clearly present to the community via social media, the philosophy and basic structure of the PACE model, and the Vision and Mission of Bienvivir. 5. The skill to work collectively and communicate effectively with staff, community contacts, participants and family members. 6. Bilingual; (English/Spanish). 7. Must be proficient in MS Office applications, desktop publishing and spreadsheet software, and social media outlets. 8. Must have the ability to effectively prepare and present information to diverse groups. 9. The ability to work independently or with others to manage multiple tasks with minimum supervision. 10. Possess strong analytical skills to be able to interpret social media and other online data. 11. 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