About Us Sellery is a global e-commerce and digital media company with offices in Seattle, New York, London, and Shanghai. As a leading company in the TikTok Shop ecosystem, Sellery provides unparalleled opportunities for growth and innovation in a dynamic and fast-growing environment. With a strong international presence, Sellery is also recognized as a leading TikTok Shop partner in the UK. We partner with household-name brands across Fashion & Beauty, Health & Wellness, Tech & Electronics, and more, including Crocs, Edikted, L'Oréal, PacSun, Hey Dude, Micro Ingredients, CataKor, Anker, and Dreame.
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https://www.sellerylive.com/ Role Description As a TikTok Operations Specialist, you will take ownership of assigned TikTok Shop accounts and live commerce projects, developing and executing strategies to drive account growth, sales performance, and operational excellence. This role goes beyond day-to-day live stream execution. You will lead and manage projects/accounts, develop account-level strategies, analyze performance data, coordinate internal resources, and work closely with hosts, brands, and cross-functional teams to achieve business goals. The ideal candidate is highly organized, data-driven, proactive, and comfortable taking ownership of projects from strategy development through execution and performance review. Responsibilities Own and manage assigned TikTok Shop accounts and projects, serving as the primary operations owner responsible for overall execution, performance, and account growth. Develop account and live commerce strategies based on business objectives, product characteristics, audience insights, historical performance, and market trends. Lead the planning and execution of TikTok e-commerce live streams, including live room setup, product selection, content planning, selling-point development, host scripts, promotional strategy, and sales rhythm. Set project goals and KPIs, monitor performance, identify opportunities and risks, and continuously optimize strategies to improve GMV, conversion, engagement, and overall account performance. Track and analyze live stream and account performance data, conduct post-event reviews, identify key drivers and issues, and develop actionable optimization plans. Manage project timelines, priorities, deliverables, and internal resources to ensure projects are executed efficiently and on schedule. Coordinate and communicate with hosts, internal operations teams, brand partners, and other stakeholders to ensure alignment on strategy, execution, and business objectives. Develop a strong understanding of products, target customers, and competitive positioning; refine product selling points and provide recommendations on content, promotions, and product strategy. Monitor live stream performance in real time, provide guidance to hosts, adjust sales rhythm and content strategy, and respond quickly to operational issues or performance changes. Stay current on TikTok Shop, social commerce, short-form video, platform trends, and industry developments, and translate emerging trends into actionable account strategies. Identify opportunities to improve internal workflows, operational processes, and account management practices as the business scales. Qualifications BS/BA degree or equivalent practical experience. Strong written and verbal communication skills in English. Valid legal authorization to work in the United States. Strong project management, account management, and organizational skills, with the ability to manage multiple priorities and projects simultaneously. Strong analytical skills and ability to translate performance data into actionable strategies. Demonstrated ownership mentality with the ability to independently identify problems, develop solutions, and drive execution. Excellent communication and interpersonal skills, with the ability to work effectively with team members, hosts, clients, and brand partners. High level of coordination, adaptability, and ability to perform in a fast-paced environment. Strong problem-solving skills and ability to handle unexpected situations, conflicts, and operational challenges professionally. Strong interest in TikTok Shop, e-commerce, live streaming, social commerce, and short-form video. Familiarity with TikTok, TikTok Shop, live streaming, or other social media/e-commerce platforms is preferred. Previous experience in e-commerce operations, account management, project management, digital marketing, live commerce, or social media operations is a plus. What Success Looks Like Success in this role means being able to independently own an account or project, develop a clear growth strategy, coordinate the resources needed for execution, analyze performance, and continuously optimize the account to achieve stronger business results.
