Account ExecutiveStation:

WJRT Department:

Sales

ABOUT STATION

For more than 60 years, ABC12 has been part of the Mid-Michigan community. Being called aleader in the industry is a responsibility and commitment we take seriously.

Providing breaking news of the day and keeping our viewers informed before, during and aftersevere weather is our commitment day in and day out. Reaching beyond the traditional news ofthe day, ABC12 is humbled to be the media partner for several events throughout the yearbenefiting the community we call home.

If you are looking for an opportunity to make a change or challenge your skills, the award-winning team of ABC12 could be the perfect home for you too.

JOB SUMMARY

Sales Account ExecutiveAn Account Executive is responsible for handling all aspects of local accounts, developing new business,utilizing marketing skills and preparing/delivering client presentations. Manages and executes salesstrategies which result in exceeding revenue targets in local, new business and digital revenueAbility to prospect, cold call and schedule face-to-face meetings with a creative compelling salespresentation. Effective communication skills on all platforms. We are seeking an experienced salesexecutive; this is not an entry level position.

THIS IS NOT A REMOTE POSITION. GENERAL RESPONSIBILITIES

• Build, present, sell, and execute cross-platform advertising campaigns
• Create client re-caps, demonstrating delivery and effectiveness of advertising campaigns
• Maintain and sell existing TV and digital accounts
• Prospect and sell new business, using television and digital products
• Work collaboratively with other departments and within a sales team on station projects
• Must be able to close new business!
• Ability to make face to face outside sales visits
• Ability to generate sales leads
• Identify business opportunities by identifying prospects, learn their business, and propose solutions
• Provide input on sales promotion ideas to sales management
• Retain current business and develop new business contacts
• Present marketing/advertising ideas to area businesses.
• Sell commercial advertising time and other station products to local advertisers