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SALES ACCOUNT EXECUTIVE - KOHLS MEDIA NETWORK
Career Insights for Account Executive (General)
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Scorecard
Based on Wisconsin data
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What they do
An Account Executive manages communications with business clients that buy services from a company, such as advertising or banking services, or manages sales accounts. Works with a set of clients over time, and recruits new clients. Promotes products developed specifically for a client, such as an advertising campaign, or matches clients with available services or products.
$75,629 / year median in Wisconsin
-2% projected decline
Job Description
Description About the Role As Manager, Category Account Sales-Kohl's Media Network, you will work cross-functionally to drive client strategies and grow advertising partnerships. You will use strong communication skills, a customer-oriented mindset and digital media experience to tell the story of Kohl's Media Network's key differentiators in the marketplace. What You'll Do Lead the Kohl's Media Network Go-To-Market sales approach, selling market-leading media strategies and innovative solutions that grow the client's business Own relationships with clients and ensure plans deliver on business objectives Drive sales across multiple platforms with a focus on mid-to-large brands and performance advertisers and their agencies Develop strategies to assert control within key client conversations Present strategic recommendations based on client's key objectives through compelling guidance on specific media tactics and creative inputs rooted in category and brand insights and historical media performance Arrange and participate in internal and external client debriefs Challenge clients' conceptions about their business or customer challenges and opportunities Act as a practitioner to expert-level understanding of ad products Manage category sales revenue and set goals and priorities across brands and vendors Communicate unique perspectives and develop deep and lasting relationships with key accounts, clients and external partners Create an effective environment through a common vision, setting clear objectives, fostering teamwork, recognizing outstanding performance and maintaining open communications Understand how to synthesize data from multiple sources to craft compelling selling stories Additional tasks may be assigned What Skills You Have Required Bachelor's degree Minimum 3-5 years of proven digital media planning, marketing or equivalent experience Knowledge of ad serving, ad networks and the overall digital media landscape Exceptional understanding of a campaign lifecycle, from strategy and plan development to execution Ability to influence and lead a diverse team Demonstrated ability to build partnerships and maximize relationships with both internal and external partners. Outstanding attention to detail Superior time management skills with the ability to multi-task and work within a rapidly changing environment. Ability to present effectively, confidently, and persuasively to both internal and external audiences Good breadth of sales experience, coupled with the structure and organizational skills needed to lead a new dedicated sales team Strong analytical and critical thinking abilities Ability to work independently