Job Summary We are seeking a dynamic and detail-oriented Marketing Coordinator to join our innovative marketing team. In this role, you will drive the execution of digital marketing campaigns, manage content creation, and optimize online presence across multiple platforms. Your energetic approach will help elevate brand visibility, engage target audiences, and contribute to the overall success of our marketing initiatives. This paid position offers an exciting opportunity to develop your skills in a fast-paced environment while making a tangible impact on our brand growth. Duties Develop and implement comprehensive digital marketing campaigns utilizing tools such as Google Ads, Mailchimp, Zoominfo, Facebook Advertising, and SEM strategies to maximize reach and engagement. Manage website content using WordPress and content management systems, ensuring accuracy, SEO optimization, and user-friendly navigation. Conduct keyword research and utilize SEO tools to improve organic search rankings and increase website traffic. Design compelling graphics and visuals using Adobe Photoshop, Adobe Creative Suite, and Canva to support marketing materials across social media, email campaigns, and web pages. Monitor and analyze web analytics reports with Google Analytics, Google Tag Manager, and other analytics platforms to assess campaign performance and identify opportunities for optimization. Execute social media advertising campaigns across platforms such as Facebook, Instagram, LinkedIn, and Twitter to boost brand awareness and lead generation. Coordinate email marketing efforts through automation tools, segment audiences effectively, and craft engaging content that drives conversions. Oversee paid advertising campaigns including paid search marketing and paid advertising campaign management to ensure optimal ROI. Collaborate with cross-functional teams on website management, landing page creation, and digital campaign setup for seamless execution. Track performance marketing metrics regularly to refine strategies for better results in B2B or B2C contexts. Experience Proven experience in digital marketing roles with a focus on campaign setup, execution, and analysis. Hands-on proficiency with SEO tools like SEMrush or Moz along with experience in keyword research and SEO best practices. Strong technical skills including familiarity with HTML, CSS, website management platforms like WordPress, and web analytics reporting tools such as Google Analytics. Demonstrated ability to manage social media advertising campaigns effectively across multiple channels. Experience with Google Ads (formerly Google AdWords), Google Tag Manager, Google Analytics, and marketing automation platforms is highly desirable. Creative flair with proficiency in programs including but not limited to Canva, Adobe Photoshop or Adobe Creative Suite for graphic design purposes. Knowledge of e-commerce platforms is a plus for supporting online sales initiatives. Excellent communication skills combined with the ability to analyze data insights for continuous improvement in digital marketing efforts. Join us as a Marketing Coordinator if you're passionate about crafting innovative campaigns that captivate audiences! Bring your technical expertise, creative ideas, and enthusiasm to help shape our brand's future while gaining invaluable experience in the vibrant world of digital marketing!

Pay:

$20.00 - $35.00 per hour Expected hours: 40.0 per week

Benefits:

Dental insurance Health insurance Paid time off Vision insurance

Work Location:

In person